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Inbox Intel: from emailexpert

Inbox Intel: from emailexpert

Written by: emailexpert
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 Inbox Intel: The Real Talk Podcast for Email Pros Straight from the email trenches, Inbox Intel gives you an inside look at what's happening at emailexpert, plus the industry news that matters. Powered by Notebook LLM and delivered by the emailexpert team, we share our latest projects, behind-the-scenes insights, and honest takes on where email marketing, deliverability, and infrastructure are headed. Each episode combines updates on what we're building and thinking about at emailexpert with sharp analysis of industry news, community buzz, tech shifts, and event coverage. Whether you want to know what keeps us up at night or need the real story behind the latest email drama, this is your essential listen to stay ahead, without the waffle.
Episodes
  • The week that was in email, July 27

    The week that was in email, July 27
    Jul 27 2025
    Email Industry Crisis: Microsoft Authentication Issues, TalkTalk Shutdown & Major Security Threats

    URGENT UPDATES for Email Marketers & Deliverability Professionals

    The email landscape is experiencing unprecedented disruption right now. In this critical industry briefing, we break down the major developments threatening your email deliverability and what you need to do immediately to protect your sender reputation.

    What We Cover:

    🚨 Microsoft's Authentication Enforcement Crisis - Why legitimate emails are being blocked and the DNS resolution problems causing widespread delivery failures

    📧 TalkTalk Email Shutdown Alert - Thousands of UK email accounts being deleted between July-October 2025, creating massive bounce risks and spam traps

    ⚖️ Legal Precedents & Compliance Updates - New anti-spam lawsuits, TCPA rulings on SMS marketing, and FTC rule changes you need to know

    🔐 Security Threats & Breaches - Recent phishing attacks, BEC scams, and data breaches affecting the email industry

    Immediate Action Items:

    ✅ Increase your DNS TTLs to 3600+ seconds (86400 for DKIM keys) ✅ Audit your lists for TalkTalk domains (@talktalk.net, @tiscali.co.uk, etc.) ✅ Implement proper DMARC, SPF, and DKIM authentication ✅ Review your bounce handling and retry strategies

    Subscribe for weekly email deliverability updates and industry insights!

    Have questions about your email authentication setup? Drop them in the comments below.

    #EmailDeliverability #EmailMarketing #Microsoft #DMARC #SPF #DKIM #TalkTalk #EmailAuthentication #DigitalMarketing #MarketingTechnology #EmailCompliance #CyberSecurity #BEC #Phishing #TCPA #EmailIndustry #MarketingNews #DeliverabilityNews #EmailSecurity #MarTech #EmailStrategy #ListHygiene #SenderReputation #EmailBest Practices #IndustryUpdate
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    7 mins
  • The Week in Email Marketing

    The Week in Email Marketing
    Jul 20 2025
    Here are the show notes for this podcast episode, "Emailexpert Inbox Intel," covering critical topics in email marketing and security: Email Expert Insights: Navigating AI Threats, Legal Minefields, and Data Pitfalls This episode of Email Expert Insights dives deep into the most critical challenges and groundbreaking developments shaping the email landscape today, from sophisticated AI-driven cyber threats to costly legal battles and the often-overlooked problem of dirty data. I. New Class of AI-Driven Email Threats: The Google Gemini Exploit • AI-Driven Phishing: Cybercriminals are now leveraging AI tools not just to generate attacks, but to weaponize the recipient's own inbox AI features. A new vulnerability in Gmail's Gemini summarization feature highlights this emerging threat. • Prompt Injection Explained: This novel phishing technique bypasses traditional email defenses by exploiting Google Workspace's AI-powered summarizer, Gemini. It requires no links, no attachments, and no visible malicious content in the email body. Instead, it relies on "prompt injection," hidden invisibly within the email, often using techniques like hidden HTML/CSS styling, to manipulate the Gemini summary. • Demonstrated Exploit: In a real-world example, the Gemini summary falsely warned, "Gemini has detected your Gmail password has been compromised, please call us immediately at [phone number]". This "carefully crafted hallucination" is a social engineering tactic designed to induce panic and an immediate response, allowing the malicious AI summary to deliver the attack. • Shift in Attack Surface: This incident signals a significant shift where attackers are designing exploits that target how machines interpret email content, rather than how humans do. AI-generated UI elements like summaries, alerts, and previews are now attack surfaces in their own right. • Mitigation and Future Outlook: Google has acknowledged the issue and is "hardening its protections against prompt injection attacks". For security teams, this calls for improved input sanitization in AI summarization engines, new heuristics to detect prompt injection attempts, and enhanced user education about relying on AI-generated summaries for security-related information. Legitimate senders should also maintain clarity and consistency in message formatting and monitor inbox renderings. II. Costly Legal Pitfalls in Email Marketing • Nike Inc. Class Action Lawsuit: Nike is facing a proposed class action lawsuit in Washington state for using misleading subject lines that allegedly created a false sense of urgency. Examples include "Only a few hours left" or "Ends tonight," which implied imminent sale endings but promotions were reportedly extended or fabricated. The lawsuit claims violations of the Washington Commercial Electronic Mail Act (CEMA) and the Washington Consumer Protection Act. • Crucial Legal Precedent - Brown v. Old Navy, LLC: This Nike case is significantly bolstered by a landmark Washington Supreme Court ruling in April 2025 in Brown v. Old Navy, LLC. This ruling broadly interpreted CEMA to impose a $500 statutory penalty on every commercial email containing false or misleading information in its subject line sent to Washington residents, without requiring proof of actual financial damages. The "injury is receiving the email that violates CEMA". • Tim Hortons Class Action Lawsuit: A Quebec Superior Court judge authorized a class action lawsuit against Tim Hortons due to a "catastrophic email marketing error" in April 2024. Approximately 500,000 contest participants, including thousands in Quebec, falsely received emails stating they had won a $64,000 boat and trailer. Follow-up emails retracted the win, citing "technical issues". • Quebec's Consumer Protection Act: The lawsuit argues that Quebec's Consumer Protection Act prevents companies from simply claiming "mistake" to void contractual agreements formed by contest win notifications. • Lessons for Marketers: These cases highlight the importance of accuracy in subject lines (avoiding fabricated scarcity), geo-targeting compliance with specific state laws, utilizing dynamic content for timely updates, and conducting regular audits and legal reviews. The Tim Hortons incident further emphasizes the need for robust testing protocols, approval workflows, and pre-planned crisis communication templates for contest and promotional emails. III. The Silent Saboteur: Dirty Data • Pervasive Problem: A new report, "The State of CRM Data Management in 2025," reveals that 76% of companies admit less than half of their CRM data is accurate or complete. Furthermore, 37% attribute lost revenue directly to poor data quality through mistargeted campaigns, missed follow-ups, and distorted reporting. • Financial Impact: Bad data is estimated to consume 15% of annual revenue (Gartner). An IBM figure places the U.S. cost of poor data quality at a staggering $3.1 trillion annually. Data scientists...
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    15 mins
  • The Big Sunday Session

    The Big Sunday Session
    Jul 13 2025
    Email Industry Weekly: Major Acquisitions, Leadership Changes & Privacy Updates

    📧 What's happening in email marketing this week?

    From massive industry consolidations to game-changing AI tools, this episode covers the most important developments shaping the email landscape right now.

    🔥 This Week's Headlines:

    💼 MAJOR ACQUISITIONS & LEADERSHIP

    • Acquirz Limited acquires Marketscan Limited - What this means for B2B lead generation
    • Iterable appoints new Salesforce veteran CEO Sam Allen - Strategic shift toward enterprise growth
    • Industry consolidation continues following Grammarly's Superhuman purchase

    🛡️ INBOX CONTROL & USER EXPERIENCE

    • Gmail vs Proton Mail: New newsletter management features launched
    • How one-click unsubscribes could impact your email campaigns
    • What marketers need to know about reduced friction unsubscribes

    🤖 AI & INNOVATION

    • Netcore Cloud's new AI Marketing Analytics Agent breakdown
    • Natural language campaign queries without SQL knowledge
    • The future of conversational AI in marketing platforms

    🔒 SECURITY & DELIVERABILITY UPDATES

    • Microsoft Defender adds email bombing protection (July 2025)
    • EasyDMARC upgrades to Charter Enterprise Member status
    • Microsoft Outlook global outage recap and lessons learned

    ⚖️ GLOBAL PRIVACY LANDSCAPE

    • Nigeria hits MultiChoice with $501K fine - Africa's largest data protection penalty
    • Tennessee & Minnesota enact new privacy laws affecting email marketers
    • What these expanding regulations mean for your compliance strategy
    🎯 Perfect for:
    • Email marketers and campaign managers
    • Marketing technology professionals
    • Privacy and compliance officers
    • B2B lead generation specialists
    • Anyone managing email programs

    #EmailMarketing #B2BMarketing #DataPrivacy #MarketingTechnology #EmailDeliverability #AIMarketing
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    12 mins
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