This is the grand finale of the EMOTY series, brought to you by the amazing people at Kombai.

Over the previous four episodes, we reviewed 12 standout emails with the help of four fantastic guests. In this episode we're bringing it all together to review those emails once more, with three incredible guests:

• Emily Ammon - Lifecycle Marketing Manager at Lifeforce
• Sarah Gallardo - Lead Email Developer at Oracle Digital Experience Agency
• Rahi Jain - Founder and Email Thought Leader at RetainUp, a Retention Agency

At the end of this episode, we'll tally up the scores and crown the winner of EMOTY 2023!

You can also watch this episode on YouTube. To see the designs we're discussing, check out the links provided in the show notes below.

As always, if you enjoy this content, please subscribe and rate Inboxing on Apple Podcasts and Spotify.

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• Email Camp - Email on Acid
• BBC Earth III
• Turbo Tax
• Pokeman Gift Guide
• Apple iPhone 15
• Dreamforce
• Redbull Suzuka
• Acura
• Graza
• Bluey
• Nespresso
• Sky Sports

I'm thrilled to welcome Ben Clay, a Senior Designer at Action Rocket, to analyze some innovative email campaigns from well-known brands.

This episode offers an up-close look at three creatively crafted emails, each showcasing unique interactive and personalized elements designed to engage and reactivate audiences. Here's what we explored:

Bluey

We start with a charming email from Bluey, featuring an invitation to a special wedding episode. The invitation, designed to look like it's pinned to a refrigerator, opens with a delightful confetti effect when clicked, making for a memorable user experience. We delve into how this interactive element not only captures attention but also enhances user engagement, and would create a truly memorable experience for Bluey fans.

Nespresso

Next, we review a Nespresso email tied to the coronation of King Charles. The email includes an elegantly set table image, where users can click on different elements to learn more about the products featured. We discuss the effectiveness of this interactive approach in promoting a product line, emphasizing how it adds depth to the shopping experience and connects the brand to a significant cultural event.

Sky Sports

Concluding with Sky Sports, we examine a reactivation campaign targeted at customers who had previously canceled their subscriptions. This campaign leverages extensive personalization, using past data to highlight each customer's favorite teams and players. It features a dynamic GIF that cycles through exciting moments in various sports, from football to racing. We explore how personalized content and visually engaging elements can remind former subscribers of the value and excitement that Sky Sports offers, potentially encouraging them to reconsider their decision.

Ben shares his expertise on how to effectively combine design principles, interactivity, and personalization to craft emails that resonate with recipients. Whether you're refining your strategy or seeking fresh ideas, this episode is packed with actionable insights to help you elevate your email marketing campaigns.

Tune in to Inboxing for more expert analyses and discussions.

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Join me in this engaging episode of Inboxing as I sit down with Mailchimp Pro Partner and email marketing expert, Emily Ryan of Westfield Creative. Together, we dive into some of the most captivating email designs of the year, as submitted by the email marketing community and highlighted by Andrew King from Email Love.

In This Episode:

• Redbull Racing

• Acura ZDX Type S

• Graza's Brand Education
  
  

Emily and I had a fabulous time reviewing these emails, and we think you'll find plenty of inspiration and insight in our discussions.

Don't Miss the Video!
Make sure to check out the accompanying video on YouTube for a visual walkthrough of our reviews.

Special Thanks to Our Sponsor, Kombai:
Transform your Figma designs into production-ready email code in a snap with Kombai. Ideal for running successful campaigns that are 20X faster and more cost-effective. Try Kombai Today!

Whether you're an email marketing pro looking for new ideas or just getting started in the field, this episode is packed with valuable takeaways. Tune in and discover what makes an email stand out in the crowded inbox of today.