Inclusivity?
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Inclusivity?
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About this listen
In this episode, I discuss how important it is not to think that your messaging has to try to speak to everyone. The notion of "inclusivity" has meant that many business owners are tying themselves in knots trying to speak to "everyone" in their messaging and then they end up speaking to no-one as there's no consistent, clear message to their ideal target customer.
I also discuss some of the methods where you can have one clear target audience and still have inclusive PRACTICES in your business, which is what "inclusivity" is really all about.
You can find me online @13Rhythms on all platforms. I'd love to connect. Let me know if you've found me via this podcast!
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