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Increase Backlist Book Sales: 10 Proven Strategies for Authors

Increase Backlist Book Sales: 10 Proven Strategies for Authors

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 Facebook Twitter LinkedIn Pinterest Email February 24, 2025 | Episode 111 Increase Backlist Book Sales:10 Proven Strategies for Authors Proven Methods to Boost Nonfiction Book Sales and Grow Your Business Episode 111: Increase Backlist Book Sales: 10 Proven Strategies by Carma Spence | The Author Switch Podcast https://authorswitch.s3.us-east-2.amazonaws.com/PODCAST/2025/111-Revive-Old-Titles-02-24-25/111-Revive-Old-Titles-02-24-25.mp3 Notes Is your once-bestselling book now losing momentum? Don’t worry, it’s not the end. In this episode of The Author Switch Podcast, Carma Spence shares 10 proven tactics to increase the sales of your backlist titles. These actionable strategies will help you bring your old books back into circulation. Learn about: re-releasing with a fresh cover,writing sequels,creating special editions,getting media coverage,optimizing keywords, and more. These actionable tips are designed to help authors like you attract more clients and grow your business. Tune in and turn on your author switch to take your book sales to the next level. Time Stamps 00:00 Introduction to Reviving Your Book Sales01:28 Tactic 1: The Re-Release Effect04:04 Tactic 2: Sequel or Second Edition05:47 Tactic 3: Audiobooks and Special Editions07:27 Tactic 4: Media Coverage for Old Titles09:14 Tactic 5: Repurpose, Bundle, or Reposition11:52 Tactic 6: Using Nostalgia12:42 Tactic 7: Keyword Optimization13:29 Tactic 8: Book Tour 2.014:00 Tactic 9: The Power of Scarcity15:38 Tactic 10: The Hollywood Effect16:49 Conclusion and Final Thoughts Want more episodes like this one? Summary of Episode 111: Increase Backlist Book Sales: 10 Proven Strategies for Authors: Is your once-bestselling book gathering dust on virtual shelves? Don’t let this business growth asset fade into obscurity! In this episode of The Author Switch Podcast, I share 10 powerful strategies to breathe new life into your older titles. It is even possible to reclaim that your bestseller status! I’ve seen firsthand how a strategic approach can revitalize older works. Whether your book has been out for a year or a decade, these tactics will help you increase sales and expand your reach. Reviving Your Backlist: 10 Proven Strategies The Re-Release Effect: Learn how a fresh cover and updated messaging can give your book a second wind. This can attract new readers and even entice previous buyers. Sequels and Second Editions Discover the power of building on your existing work. Through a sequel or an updated edition, this can reignite interest in your original book. Audiobooks and Special Editions Explore how diversifying your book’s formats can tap into new markets. And it can boost sales across all versions. Leveraging Current Events Find out how to position your book as relevant to today’s headlines. You can do this even years after its initial release. Repurposing and Bundling Uncover creative ways to present your existing content in new packages. You may even reach audiences you hadn’t considered before. The Nostalgia Factor Learn how to celebrate your book’s milestones to create buzz and renewed interest among readers. Keyword Optimization Understand the importance of periodically updating your book’s keywords. This ensures it remains discoverable in an ever-changing online landscape. Book Tour 2.0 This modern approach to book promotion can work just as effectively for older titles as for new releases. Creating Scarcity Discover how limited-time offers can drive sales and create urgency around your older titles. The Hollywood Effect Learn how adaptations and spin-offs can breathe new life into your original work. Throughout this episode, I share personal stories and practical examples from my own experience. You’ll gain valuable insights on how to apply these strategies to your own past titles. Why not turn old titles into fresh sources of authority and income? Are you ready to dust off your older titles and give them a new lease on life? Tune in to this episode today! Arm yourself with the knowledge to transform older books into powerful tools for growing your business. P.S. Looking for more ways to amplify your authority through your books? Visit authorswitch.com/episodes for a treasure trove of additional insights and strategies! Attention: Executive Coaches, Business Leaders, and Consultants: Get Your Free Roadmap to Publishing the Right Book for Your Brand Is it time to write and publish a book that truly reflects your expertise, grows your business, and builds your authority? Download The Right Book Roadmap, a free, step-by-step guide that will help you take your book from an idea to a published work that aligns with your business goals. Learn More Start Listening Today! The Author Switch is a podcast dedicated to helping experts, entrepreneurs, and small business owners turn on The Author Switch — and keep it on — so that they can ...
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