“How I Built This” and “This American Life” are incredibly popular examples of audio storytelling and both shows have an amazing way of condensing interviews into engaging narratives. There has been an explosion in branded podcasts in the last couple of years and yet so often B2B content marketing falls flat.

In this episode Marc Thomas walked me through his process for adapting a more original approach to B2B podcasts and his high output marketing framework for growth without burnout.

We also talked about...

• Using themes as a starting point for interviews
• How voiceover and simple editing can help keep episodes short and snappy
• Developing powerful hooks and developing stories in your content
• Why marketers should create systems and frameworks to avoid burnout

CONNECT WITH MARC
Today’s guest, Marc Thomas, is the Head of Growth at Powered by Search, and the host of the Inflection Point podcast. I'd love for you to reach out to him and tell him what you thought of this episode:

• On Twitter @iammarcthomas
• His personal website positivehuman.co
• The narrative podcast Marc hosts Inflection Point
• The Powered by Search podcast SaaS Marketing Bites

THANKS FOR LISTENING
This is the second episode in a 10-part series where we are telling the stories of how some of the best content marketers are rethinking the ways they’re creating content to tell stories that mean something and move the needle, without burning out.

As a creator it's always a little scary putting new things into the world but I'd love to hear what you think. Find me on Twitter @stubalcombe or reach out at useprocket.com.

– Stuart