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Industry Souncheck Podcast

Industry Souncheck Podcast

Written by: University of Applied Sciences Utrecht
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Have you ever wondered what it's like to be in the music industry? We too!

We are a class of Music Marketing & Management students in the Netherlands hosting this podcast with a special guest featured on each episode.

Together, we dive into topics like music promotion and distribution, live events, policies and EU, partnerships, music rights and so on!

Follow us to stay in the loop!

University of Applied Sciences Utrecht Music
Episodes
  • The Growth of Independent Artists and Labels

    The Growth of Independent Artists and Labels
    May 24 2026

    Over the last couple of years, independence among artists and labels has been growing a lot and has become very popular.

    Lua, Merel and Guillermo dive into this topic together with our guest Yannick Tinbergen, the owner of Haarlem-based musicplatform and independent label Geertruida.
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    35 mins
  • Globalization and its Effects on the Music Market

    Globalization and its Effects on the Music Market
    May 24 2026

    In this episode, we explore how globalization is reshaping the music industry, from streaming and global touring to niche communities and AI-driven innovation.

    Joined by Tomas, a music technology and marketing expert with experience at Nettwerk, Warner, Sony, and Stomp NL, we discuss how artists can build sustainable international careers while staying true to their local identity. Discover insights on glocalization, audience growth, and the future of music in an increasingly connected world.
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    35 mins
  • Branding and Image Management for Artists

    Branding and Image Management for Artists
    May 24 2026

    In this podcast episode, we discusse the importance of branding, visual identity, and image management within today’s music industry.

    Through our conversation with producer and creative professional Max van Nol, aka Mazan Music, we dive into how artists use storytelling, social media, visuals, and authenticity to build stronger connections with audiences and develop a recognizable artistic identity.
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    40 mins
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