Influence Decoded: The Autopilot Behind Every Decision
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Influence Decoded: The Autopilot Behind Every Decision
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About this listen
The most effective influence doesn’t feel like influence. It feels like your own decision.
That’s the point of Cialdini’s work: compliance is rarely forced — it’s triggered.
Today we decode “Influence: The Psychology of Persuasion” by Robert B. Cialdini. Not to teach persuasion. To expose the structure behind it.
We map the autopilot: Trigger → impulse → rationalization → yes.
And we decode the seven triggers as one architecture running through modern life: reciprocity, commitment & consistency, social proof, liking, authority, scarcity, and unity.
Season: Money & Mindset. Because the same triggers don’t just shape opinions — they shape spending, obligations, and the identity you protect.
By the end, we build one filter that reveals when your “yes” isn’t yours.
One book. One conversation. Fully decoded.
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