Influence Unleashed: How Listerine Established a "Disease", AND the Cure.
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Influence Unleashed: How Listerine Established a "Disease", AND the Cure.
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About this listen
Ever wondered how Listerine turned an antiseptic into a household staple? We’re breaking it down! In this quick dive, we unpack the strategy behind Listerine’s "halitosis" campaign—one of the most influential marketing moves in history. Join us for key takeaways on how fear, psychology, and social influence transformed a product and reshaped consumer habits.
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