QYOU Media is a global creator marketing and media company that helps brands design creator-led campaigns reaching audiences across social platforms. The company works with major brands, studios, and entertainment companies to execute strategies that blend creator partnerships with media amplification and distribution.

Ceci chats with Glenn Ginsburg, President of QYOU Media, to hear his perspective on three critical issues: how creator marketing shifted from experimental budgets to enterprise-level infrastructure inside major corporations, why media amplification has become necessary for brands investing six and seven figures in creator programs, and what breaks when companies try to scale creator marketing from 10 creators to hundreds while maintaining brand consistency. Tune in for concrete guidance on building creator strategies that deliver measurable impact at scale.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Beacons is an all-in-one platform that helps creators manage their businesses—from link-in-bio storefronts and audience monetization to brand partnerships and creator tools. The company was built for creators first, and now focuses on connecting brands with creators who drive measurable impact.

Ceci chats with Sabrina Haschak, Head of Partnerships at Beacons, to hear her perspective on three critical issues: why brands still struggle to measure creator marketing the same way they measure traditional media channels, what the most successful brand-creator partnerships have in common that others miss, and how creator pricing should reflect the reality that creators now function as full production companies. Tune in for practical guidance on treating creator marketing as a core channel, not an experimental budget line.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Net Influencer is a trade publication and intelligence platform covering the creator economy, publishing daily content and roundtable research drawn from hundreds of industry professionals and executives. Its roundtable series aggregates frontline perspectives on the strategies, tools, and challenges shaping influencer marketing.

Ceci Carloni sits down with Nii Ahene, founder of Net Influencer, to hear his perspective on three critical issues: whether brands are moving beyond last-minute cultural moment activations : why measurement in creator campaigns remains structurally difficult to solve : and what it actually takes to scale whitelisting beyond a single boosted post. Tune in for a ground-level read on where the industry is putting its energy — and where the gaps remain.

From cultural moment strategy to the platform incentive misalignment that makes measurement hard to the operational reality of scaling paid creator media—this episode captures what 125 industry voices say matters most right now.

The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.