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Influencer Marketing in the Frame

Influencer Marketing in the Frame

Written by: AiMCO
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About this listen

 Join our chats with the boldest, brightest and best both from the industry side and the creator side, to get insider knowledge on what’s happening now in influencer marketing in Australia and beyond.© 2023 AIMCO Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Meltwater Klear on how its innovation pinpoints the truly influential voices

    Meltwater Klear on how its innovation pinpoints the truly influential voices
    Nov 30 2021
    21 mins
  • Emmylou MacCarthy from 'Emmylou Loves' on the Art of Communication

    Emmylou MacCarthy from 'Emmylou Loves' on the Art of Communication
    Nov 16 2021

    Emmylou MacCarthy is one of Australia’s best loved TV hosts, content creators and entrepreneurs who has extended her brand into her own fashion brand  Zoe Moss. Emmylou’s vivacious and candid content has garnered her a loyal tribe of over 120,000 followers to her Instagram page emmylou_loves. In this podcast she chats with Patrick Whitnall, AiMCO’s Deputy Chair, about the impact of COVID-19 on her brand and business, the learnings along the way, how she aims to always deliver the ‘cherry on top’, working with brands and the importance of ad disclosure. 
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    12 mins
  • L'Oréal Australia on being Global Champions for Best Practice

    L'Oréal Australia on being Global Champions for Best Practice
    Jul 20 2021

    In  this episode of AiMCO's In The Frame podcast, our host, Patrick Whitnall, AiMCO Deputy Chair chatted with the team from  L’Oréal ANZ,  Emma Williamson, Director of Customer Experience  and Jenna Adamson  who is Legal Counsel on why they are on board with AiMCO why influencers are integral to their marketing mix and where the industry is heading  in terms of transparency. 
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    17 mins
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