What does it really take to move from “data provider” to true decision-maker in the C-suite? And what happens to insights teams in an AI world where we might… simply vanish?In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Dr. Liubov Ruchinskaya — Head of Strategy, Analytics & Consumer Planning at Diageo, former insights leader at Colgate-Palmolive and Electrolux, and founder of Insights Lighthouse, a global community of client-side insights leaders.From cannabis toothpaste and premium oral beauty to dishwashers, washing machines, and luxury spirits, Liubov has spent 20+ years turning math, econometrics, and human behavior into competitive advantage.In this conversation, we dive into:🚀 Turning “white space” into real products- How Colgate Elixir reimagined oral care as a beauty routine, not a boring daily chore- The cannabis toothpaste project: what worked, what didn’t, and why “gray areas” can kill great ideas- Why asking consumers what they want often doesn’t work — and what to do instead🧠 Leading through crises & ambiguity- How COVID forced Colgate to radically reshape insights work almost overnight- The three rules Liubov used to navigate chaos: flexibility, agility, and “falling in love with the problem”- Why you should fail fast and detach your ego from your favorite idea🧺 From R&D-led to people-centric at Electrolux- Building a global insights function across 4 regions and millions of R&D ideas- Using math, KPIs, and predictive models to prioritize which innovations deserve investment- Humanizing “boring” appliances and why packaging, emotion, and storytelling win when tech is equal🥃 Competing in a moderating, disrupted drinks market- Inside Diageo’s portfolio strategy across 11 very different cultures- Navigating tariffs, geopolitics, and a global shift toward moderation and no/low alcohol- Why focus and calculated risk are everything when the whole industry is under pressure🤖 AI, synthetic data & the future of insights- Why only a small minority of insights teams operate as true thought leaders today- How AI, synthetic data, and agentic systems will transform insights beyond “faster surveys”- Who should own Chief AI / Data roles — and why Liubov believes insights must step up- The blunt warning: why insights teams “might not exist any longer” if they don’t evolve, get fearless, and lead🌍 Career, networking & building your own ‘board of directors’- Why you should treat your career like being CEO of your own company- How to build a global network (even if you’re not a natural networker)- The origin story of Insights Lighthouse at Davos — turning a personal “failure” into a global movementIf you’re an insights leader, CMI professional, product innovator, strategist, or marketer wondering how to stay relevant in the AI era, this episode is packed with hard-won wisdom, honest career advice, and real examples from Colgate, Electrolux, and Diageo.This episode is sponsored by Prelaunch.com, the qual and quant platform that guarantees actionable insights from ready-to-buy customers... before you launch your innovation.#Innovation #ProductDevelopment #ConsumerInsights #AI #CPG #B2BMarketing #RD

In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Keyur Shroff, Vice President at a Fortune 500 Health Company.

Keyur has over 20 years experience developing innovations for giants like NBC, Comcast, Johnson & Johnson, and now a Fortune 500 Health Company. His work has placed him in fields as diverse as health and pharma, TV and media, AI, and HR, just to name a few!

In this episode:

• How Comcast launched one of its first online video platforms for just $45,000
• How to get your innovative voice heard at BIG corporations
• The innovation frameworks you should be applying every day
• Where start-ups have leverage over enterprise brands... and what they can learn from them
• And what enterprises need to learn from start-ups

This episode is sponsored by Prelaunch.com, the qual and quant platform that guarantees actionable insights from ready-to-buy customers... before you launch your innovation.

How do you balance sustaining vs. disruptive innovation, leveraging AI for product development, all while working within strict regulations? Olivier Houpert breaks it down.

In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Olivier Houpert, Chief Innovation and Product Officer at Altria and former global R&D leader at Procter & Gamble. From launching healthier Pringles variants to leading a smoke-free future in one of the most highly regulated industries, Olivier shares the bold decisions, failures, and insights that shaped his innovation mindset. This is a candid look at what it really takes to innovate in legacy industries.

• Why innovation can’t come from inside
• How to test bold ideas with Frankenstein prototypes
• The real health risk in smoking — and what innovation is doing about it
• Using AI to spark product ideas no human would have thought of
• Why the most boring-sounding jobs often lead to the biggest growth

Whether you're in FMCG, pharma, or tech, this episode is packed with real-world advice for innovators, product managers, insights leaders, and R&D pros.

This episode is sponsored by Prelaunch.com, the qual and quant platform that guarantees actionable insights from ready-to-buy customers... before you launch your innovation.