In this episode of Listrak’s Innovation Unleashed, host Jamie Elden reunites with Allie Naughton, Head of Client Strategy, to dig into what’s fueling fashion’s momentum in H2 across prestige and luxury. From DTC darlings opening boutiques to the surge in SMS and the rise of value-driven fashion, it’s a pragmatic roadmap to finish 2025 strong.

• Why omnichannel is resurging - smaller format stores, smarter co-tenancy, and how DTC data is picking winning locations
• Value-driven fashion: private label expansion, resale/rental, and the nostalgia cycle paying off
• Turning reactive marketing into revenue-driven strategy with AI (trend detection, predicted reorder timing, weekly merchandising signals)
• SMS/MMS/RCS growth: list-building that actually scales, guardrails for compliance, and how beauty/fashion lead adoption
• Inventory volatility → opportunity: low-stock and back-in-stock alerts that convert (and where TikTok Shop/Amazon assortments fit)
• Luxury outlook: why confidence (and margins) diverge -and the “entry price point” strategy to seed lifelong loyalty
• Holiday, extended: longer promo windows, transparent offer calendars, and “buy-more-save-more” mechanics that lift AOV

Whether you lead a DTC rocketship or a 250-store powerhouse, you’ll leave with field-tested plays to grow acquisition, margin, and loyalty - without wasting spend.

Download the latest insights, reports and learn more at https://www.listrak.com

In this episode of Listrak’s Innovation Unleashed, host Jamie Elden sits down with Allie Naughton, Head of Client Strategy, to unpack key findings from the new half-year report. From the explosion of TikTok Shop and experiential loyalty programs to mobile’s dominance and the shifting role of AI in personalization and predictive marketing - this is your inside look at the trends, data, and strategies shaping the rest of 2025.

• How Apple iOS18 and inbox changes are impacting engagement
• Why loyalty is shifting from points to VIP experiences
• The surge in SMS, MMS, and RCS - and why it matters now more than ever
• Retailer predictions on holiday performance, inventory volatility, and price sensitivity
• How AI is redefining product discovery, personalization, and replenishment
• What TikTok Shop’s rise means for DTC and enterprise brands alike

Whether you're a retailer, marketer, or tech leader, this episode will give you actionable takeaways and strategic foresight to close the year strong.

Download the full report: https://www.listrak.com

In this episode, we take a deep dive into Listrak’s 2025 Cross-Channel Benchmark Report, providing expert analysis of the data and the insights behind it. Jake and Allie discuss trends in send volume, channel performance, and campaign successes, highlighting how these factors are driving smarter engagement, revenue, and loyalty. They also reveal industry trends and movements we’re seeing across Auto, Beauty, Big Box, and Fashion. The report offers performance metrics and takeaways for all 13 retail verticals and across 15 campaign types. In an era of fierce competition and evolving consumer behaviors, listen to the data signals!