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Inquisitive Minds

Inquisitive Minds

Written by: Six Black Pens
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About this listen

 We’re a curious bunch here at Six Black Pens [www.sixblackpens.com]. We love brilliant, beautiful creative. But we want to know why it works. We love the excitement of big campaigns, splashes of colour and brilliant headlines. But we want to know what people think, what moves them and what makes them behave the way they do. We’re about the art as well as the science of communications. That’s why we’ve put together this Inquisitive Minds podcast series. We judge our work by how effective it is. We look at creative – and beyond it. We dig into insights and psyches and mindsets and data and all the things that shape the decisions customers make. Because we know that with a little bit of smarts, we can uncover a whole lot of insights.© 2025 Inquisitive Minds Economics Marketing Marketing & Sales
Episodes
  • For the love of gaming. Why brands need to give themselves permission to play

    For the love of gaming. Why brands need to give themselves permission to play
    Jan 13 2025

    The rise in gaming as an engaging place for brands to play in has made us curious. We think it's a fantastic opportunity for marketers, but in conversation with our own clients we realised that there may be some misperceptions around it.

    So, with questions aplenty about what the world of gaming can offer brands in their strategic marketing mix, we go on a journey of exploration with our partner Livewire. Discussing its potential for new audiences, new brand connections and original, diverse, tailor made techniques for jumping in. Come and join us in busting the myths around brands in gaming.

    Want to know more about gaming and your place in it? Please contact us at sydney@sixblackpens.com
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    21 mins
  • Everything you wanted to know about the metaverse but were too scared to ask

    Everything you wanted to know about the metaverse but were too scared to ask
    May 15 2023
    There’s been a lot of talk about the metaverse, and a lot of time and money spent by brands to have a presence in it. 

    So, with questions aplenty about this brave new online world, we explain just what the metaverse is, look at which brands and demographics are most active in the metaverse right now and who will be best placed to benefit from its potential, and examine the best strategy for brands looking to show up in the metaverse.

    Looking further ahead, we ask who’ll benefit most from the potential of the metaverse – creatives, corporates or individuals – and discuss its potential to become as mainstream as social media, together with the risks of getting it wrong.

    Want to know more about the metaverse and your place in it? Please contact us at sydney@sixblackpens.com


    Guests:

    Interviewer: Chris Tappenden – Director, Six Black Pens

    Interviewee: Emile Rademeyer – Executive Director, Creative Strategy, Vandal
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    44 mins
  • The Importance of Tailoring Communications to Life Stages and Mindsets

    The Importance of Tailoring Communications to Life Stages and Mindsets
    Jun 23 2022

    While the notion of targeting messages to different group segments isn’t revolutionary, the way we approach tailoring is evolving as data inputs rapidly advance.

    Data is overtaking demographics in providing more accurate insights into the people we’re talking to, and we need to sharpen our communication tools appropriately so we can deliver messaging that truly hits the mark.

    If you’re interested in hearing more and would like to be taken through the full insight presentation pack, please contact us at sydney@sixblackpens.com

    Guests: 

    Interviewer: Kimberley Gaskin – Director, Six Black Pens

    Interviewee: Emma Burn – Head of Strategy, Six Black Pens 
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    23 mins
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