How can we reshape the winter sports industry to be more inclusive? In this episode, Kristin Carpenter and Nick Sargent interview Henri Rivers, president of the National Brotherhood of Snow Sports, exploring his journey from a young skier to a leader advocating for greater diversity in snow sports. They discuss the organization's impact, the evolution of ski culture, and the exciting future for diverse athletes in competitive arenas. Listen to discover how community and passion can transform the winter sports landscape.

With special guest:
Henri Rivers, President, National Brotherhood of Snowsports

Related Links:
https://www.snowsports.org, https://www.siainsideline.com, https://www.nbs.org

Hosted by:
Kristin Carpenter and Nick Sargent

How can brands authentically engage today's youth in a rapidly evolving market? In this captivating episode, Issa Sawabini, founder of Fuse, shares insights from his 30-year journey in action sports marketing. From the importance of experiential events to understanding generational dynamics, Issa reveals strategies to connect with consumers authentically. His expertise is essential for brands looking to thrive in the outdoor sports landscape. Tune in to discover how to navigate the complexities of youth culture and marketing!

With special guest:
Issa Sawabini, Partner, Fuse

Related Links:
https://www.snowsports.org
https://www.siainsideline.com
https://www.fusemarketing.com

Hosted by:
Kristin Carpenter and Nick Sargent

How can the ski industry adapt to attract new enthusiasts while maintaining tradition? In this episode, Chris Licata, President and CEO of Tecnica Group North America, shares insights from his journey through entrepreneurship and leading the winter industry. Join us as we explore strategic shifts, the importance of specialty retail, and building trust within the community. Chris emphasizes the need for a culture of innovation and genuine connections to inspire and grow the next generation of skiers. Tune in for a unique perspective that blends passion with strategic foresight.

With special guest:

Chris Licata, President and CEO, Tecnica Group North America

Related Links:

https://www.snowsports.org
https://www.siainsideline.com
https://www.tecnicagroup.com

Hosted by:

Kristin Carpenter and Nick Sargent