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In this episode of the Late to Grid podcast, Bill Snow takes us inside the 2025 Performance Racing Industry (PRI) show in Indianapolis. Covering over 1,000,000 square feet of exhibitor space, Bill explains why this is his favorite industry event and how grassroots racers can benefit from attending. He breaks down the importance of arriving with a clear "game plan" to navigate thousands of exhibitors and maximize business growth.

The episode covers key highlights from the show floor, including the use of Artificial Intelligence to analyze driver data, the legendary opening breakfast featuring Mario Andretti, and a behind-the-scenes look at how Atomic Autosport uses the show to solve complex technical and e-commerce challenges. Whether you are a business owner or a hobbyist, Bill explains why a PRI membership is a vital investment in the future of the racing industry.

Need to get your car ready for the track before the season starts? Schedule your appointment here to make sure that you're not Late to Grid!

Flowers, bees, fresh cut grass and...oh yeah, RACING is just around the corner. It would be the "pits" litereally if your car wasn't ready to get on track early. Get your car scheduled for service today to make sure that it is Atomic Prepped and not Late to Grid. We even have an easy link for it! Springtime scheduling

Ready to get more from your track days? Want to move to the front of the line for your track day prep? Then you need the Atomic Autosports Apex Club. From a merch pack and exclusive events to priority booking for your track prep essentials. The Atomic Auto Apex Club helps you get on the podium. Stop chasing lap times alone. Join the Apex Club to maximize your performance and share your passion. Sign up at Atomic Autosports.com

Thanks for listening and taking an interest in growing grassroots racing. The Late To Grid podcast shares the stories and inspiration that help listeners along their motorsports journey.

Find all episodes on the Atomic Autosports website.