Inside The Greenroom | AYR cover art

Inside The Greenroom | AYR

Inside The Greenroom | AYR

Written by: Advance Your Reach
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 Stages are the most powerful way to increase your revenue and impact. Each Thursday, join me, PV3 – Pete Vargas III “the Stage Whisperer” inside my personal Greenroom. If you’re an Event Producer or run events of any type – we show you what Event Producers are doing to uplevel their events in every way. If you’re a speaker or are wanting to explore speaking, in every episode we take you inside of the mind of the folks who control the stage to learn cutting edge strategies and tactics so that you can get inside THEIR greenroom. Whether you’re a speaker, business owner, entrepreneur, coach, author or if you are a Meeting Planner/Event Producer who hosts events, conferences, or online events, then this podcast a “must listen.” Economics Leadership Management & Leadership
Episodes
  • 119. Profitable Podcasting: The Hows And Whys Of Exploding Your Business with Tony Guarnaccia

    119. Profitable Podcasting: The Hows And Whys Of Exploding Your Business with Tony Guarnaccia
    Dec 9 2021
    “Your story is needed.” This is something almost every entrepreneur has heard before but when it comes to choosing which avenue to go with, the options can be overwhelming. In comes podcasting, an easy way to get your message out there and build a solid base of the audience you want to reach. Today you’ll learn how you can upgrade your podcast and start making real change every single week.  Our guest today is an entrepreneur and master marketer who has worked for some of the biggest companies in the world, like Google, Ford, and GM. He has learned from the best in the business and has taken those lessons to help build strategies, tactics, and resources that have grown over 10,000 small businesses. When we said you can start making real change, we didn’t just mean the value you bring. Tony has practical tips to help grow your podcast and start making profits off of what you bring to the table each week.   Listen in as Tony talks about his journey of being an entrepreneur, losing everything twice, and leaning into the skills that make people money. You’ll learn the important questions you need to ask when thinking about marketing your podcast. As well as the nuts and bolts of advertising, sponsorship, joint ventures, and even how to find the best guests for your podcast. This isn’t all about marketing, Tony talks about how building all your assets out will not only strengthen your podcast but help create a message that makes a real impact in your audience’s lives.  Whether you have a well-established podcast or are just starting out. This episode is filled with tools and keys to unlock your potential and explode your business. To find the resources we talked about in the episode, check out the links below! More Of What’s Inside: Learning from some of the best companies in the worldThe biggest difference between large and small companiesTwo questions to help your podcast become profitableWhy your offer is the door to profitabilityHow to avoid a “sales-y” podcast and still make moneyThe difference between advertisers and sponsorshipsWhat to look out for when pursuing joint venturesTaking your marketing to the next level to grow your podcastThe assets you need to establish to reach the next levelSix factors that can grow your business exponentiallyCreating a stable culture for remote workersWhy your story should be compellingAnd much more!     LINKS: Connect with Tony: Website: meettonyg.comPodcast Onesheet: podcastonesheet.com Connect with Blair: blair@advanceyourreach.com  Connect with us: Facebook: www.facebook.com/advanceyourreachWebsite: advanceyourreach.comstageagency@advanceyourreach.comEmail​: info@insidethegreenroompodcast.com Book Speakers for your next event! We are the only agency where you can book free and paid speakers, no bureau commissions!  Learn More https://elitespeakersagency.com Episode Minute By Minute: 0:02 - What we cover today!1:03 - Introducing Tony Guarnaccia2:29 - The moment that spurred Tony to learn more5:10 - When Tony decided to start his own agency9:38 - How you can monetize your podcast13:45 - The best way to find sponsors and advertisers17:55 - Finding a joint venture that fits your audience19:53 - Grow your podcast with these tips!23:17 - The software that can help your marketing game26:46 - How to manage any crisis with ease30:48 - The future of online and in-person events33:52 - Where to connect with Tony34:30 - Closing thoughts More About Tony Tony has grown over 10,000 small businesses and a dozen Fortune 500 companies, including Ford, General Motors, AutoNation, and ADP. He has managed over $400 million in advertising spend and in 2009 earned the prestigious title of Google Partner of the Year. As a child, Tony experienced firsthand the devastating crisis of business failure when his parents’ small business failed and they lost everything, including their home. Its impact on his life was powerful. Having lost everything, he determined he would one day figure out how to help business owners like his parents by learning how to run a profitable business. This mission shaped his entire 20-year career. As an entrepreneur, business owner, and enterprise marketer, Tony worked with, literally, the best businesses in every industry, including Google, Microsoft, ADP, Ford, BMW, Sunrise Senior Living, and Foster Grant to name a few. And he has helped grow over 10,000 small businesses and a dozen Fortune 500 companies. After working with the best businesses across hundreds of industries, he learned how they grow consistently and predictably, using adversity to pivot towards opportunity in order to survive and thrive in all manner of economic conditions. Later, Tony returned to his entrepreneur roots to bring the strategy, tactics and resources normally reserved for large enterprises to small businesses. Today, he is focused on bringing that same vision to podcast hosts and guests – to make Podcasting profitable. He believes that by growing ...
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    36 mins
  • 118. Strategies To Maximize Your Marketing Game with Xavier Major

    118. Strategies To Maximize Your Marketing Game with Xavier Major
    Nov 19 2021
    As entrepreneurs, we live in a world that is ever-changing. It can feel like every time you turn around there are new programs to learn, new software to learn, new algorithms, new platforms to leverage, and new ways to approach your business. With only 24 hours in the day, It can be hard to find the balance between staying on the cutting edge of entrepreneurship, and falling down the rabbit hole of learning just to learn… That’s why in today’s episode our guest is going to give you the tools to determine precisely which evergreen and profitable skills will bring the max value to your audience and save you time in the long run.  Join us as we talk with Xavier Major, a master marketer, and entrepreneur who has helped hundreds of real estate investors make boatloads of cash from off-market deals. With 10 years of experience in the marketing world, Xavier has “failed” towards success and the keys you need to pinpoint your audience’s problems and offer the solutions that really make an impact. Here at Inside The Greenroom, we are all about events and the connections we make through them. Listen in as Xavier talks about the process in which he refined his methods and the importance he places on face-to-face conversation. You’ll get his best tips and tricks on how you can always know what your audience needs and the actual solution to their problems even if it’s not popular in the industry. Whether you’re a speaker, meeting planner, or attendee, Xavier talks about how you can leverage events to build your skills, make meaningful connections, and save time by cutting through the noise and focusing on what matters.  If you’ve been struggling with what steps to take next in your business then this episode is for you. So, hit play and learn how you can accelerate your business today! For more resources or to connect with Xavier check out the links below!   More Of What’s Inside: How to add maximum value to your audiencePiecing together your business as you goHow one-on-ones changed Xavier’s businessAccelerating your business by getting on stagesFinding the actual needs of your audienceWhy you should solve the root of the problem firstHow to extend your credibility beyond the stageUsing response ads to speak directly to pain pointsCreating an event that is worth the investmentTips on how to get the most out of an eventHow to ask the right questions at eventsStaying focused on the value of your eventBuilding your skills while working a 9 to 5And much more!   LINKS: Connect with Xavier: Website: thewholesaleconnection.com/bossInsta: https://www.instagram.com/xavier_major Connect with Blair: blair@advanceyourreach.com  Connect with us: Facebook: www.facebook.com/advanceyourreachWebsite: advanceyourreach.comstageagency@advanceyourreach.comEmail​: info@insidethegreenroompodcast.com Book Speakers for your next event! We are the only agency where you can book free and paid speakers, no bureau commissions!  Learn More https://elitespeakersagency.com Influential Speakers in Xavier’s life:  Brad MartineauCody SperberCole Hatter Episode Minute By Minute: 0:02 - What we cover today! 0:28 - Introducing Xavier Major3:36 - Failing towards success7:57 - How live events can help pinpoint client needs11:22 - Refining solutions to fix problems at their source17:32 - Xavier’s plans for 2022 21:55 - The impact of partnerships in business26:04 - Tactics to avoid when creating your event29:18 - The events that impacted Xavier the most33:09 - Xavier’s advice for those wanting to take the leap35:37 - Where to connect with Xavier36:33 - Closing thoughts More About Xavier: Over the past 10 years, Xavier has mastered the art of marketing and has helped over a hundred plus real estate investors make boatloads of cash on off-market deals. Using systems, operations, and strategic marketing campaigns. He is a real estate marketing expert that lives in Mesa, Arizona with his rockstar wife and four kids. He loves shooting birdies on the golf course, camping in the mountains, and enjoying Arizona sunsets with his family.
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    37 mins
  • 117. How You Can Integrate Wellness Into Your Business with Nicole Mixdorf

    117. How You Can Integrate Wellness Into Your Business with Nicole Mixdorf
    Nov 11 2021
    No one would have said that Nicole Mixdorf hated her job in a global firm… Traveling the world, making money, she was happy and successful. But that all changed when her father was diagnosed with cancer and the stress at work followed her home. When this stress caused her own health problems, Nicole knew it was time to hang up the golden handcuffs and do something about it.  Welcome back to Inside The Greenroom! Nicole's story doesn’t end there, she is the founder and Chief Wellness Officer (CWO) of Balance by Nature a company launched to inspire busy professionals to create more balance in their lives and thrive. We take a look at how Nicole started her journey of balancing wellness and success, from building her business from the ground up to shedding her perfectionist mentality, and even the things she wishes she would have done at the beginning!  Join us as Nicole talks about her work with corporations and helping them create a culture of wellness that brings new life and intention into their business. With everything upended in the world for the past two years, it is more crucial than ever to focus on the practices that keep us healthy, focused, and ready to serve. You’ll get practical tips on how you can maintain a stress-free work-life balance, even when you’re working from home.  When you hit play, you’ll hear Nicole’s top tips for nailing a speaking interview, how to connect with the audience more deeply, and even how you can maximize your communication and effectiveness. Don’t wait for the burnout to catch you. Learn how you can start reviving your work (and personal) life today! Are you ready to create a movement for your community & your business?  Are you ready to grow your influence? PLATFORM LIVE was developed for you! joinplatformlive.com/greenroom More Of What’s Inside: The importance of wellness in the workplaceHow stress affects your healthThe advice that changed Nicole’s courseRefining your approach as you goThe skill of selling yourselfFinding your championsWhy it’s important to understand your audienceInstilling a culture of health through leadersHow you can engage employees in health initiativesPractical tips to release some pressureElevating your events with intentional movementWhat Nicole looks for in speakersAnd much more!   LINKS: Connect with Nicole: Website: https://balancebynature.com/ Facebook: https://www.facebook.com/balance.by.nature.wellness Instagram: https://www.instagram.com/nicolemixdorf/ LinkedIn: https://www.linkedin.com/in/nicolemixdorf/ Connect with Blair: blair@advanceyourreach.com  Connect with us: Facebook: www.facebook.com/advanceyourreachWebsite: advanceyourreach.comstageagency@advanceyourreach.comEmail​: info@insidethegreenroompodcast.com Book Speakers for your next event! We are the only agency where you can book free and paid speakers, no bureau commissions!  Learn More https://elitespeakersagency.com Episode Minute By Minute: 0:02 - What we cover today! 0:28 - Introducing Nicole Mixdorf 5:09 - Stepping away from a stressful workplace10:35 - How Nicole built her platform15:15 - Don’t be afraid to be a little messy19:25 - Nicole’s process for hiring speakers 23:10 - Strategies to help your workforce in the pandemic29:24 - Balancing your stress with intentional moments32:34 - Bringing mindful movement to events35:34 - How you can be as effective as possible40:30 - Where to connect with Nicole42:10 - Closing thoughts   More About Nicole: Nicole Mixdorf is the Chief Wellness Officer of Balance by Nature and was awarded as the Most Influential Woman in Corporate Wellness Services USA in 2021 and in 2020. She was also awarded as a Top 100 Healthcare Leader in the World 2020-2021, and as a Top 10 Successful Business Leader Revamping the Future 2021.  Nicole is a motivational leader who inspires people to be the absolute best that they can be. She spent over a decade working her way up the corporate ladder in a global firm until she experienced the debilitating health consequences of a stressful work environment. After healing her body, she launched Balance by Nature in 2012 to inspire busy professionals to create more balance in their lives and thrive. Additionally, Nicole has been teaching growth mindset, yoga, meditation, and breathwork for over 15 years. Balance by Nature was recently awarded as Best in Corporate Wellness Services USA 2021, Top 20 Leading Companies of the Year 2021, and Top 30 Most Admired Companies to Watch 2021, among other prestigious awards and recognitions.  Balance by Nature develops award-winning employee wellness programs that support physical, mental, and emotional well-being. These programs help corporations to create cultures of health with happy, grounded, and productive employees.  Ranging from mid-sized organizations to corporate giants, Balance by Nature has worked with the Los Angeles International Airport (LAX), City of Los Angeles, Westfield, Hulu, Accenture, Los Angeles ...
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    44 mins
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