Summary
In this episode of Inside the Leader's Mind, Karina Bensko, CEO of Culture Krew, explains why HR is not "balloons and cupcakes," but a core business function that protects trust, reduces risk, and accelerates growth. Karina shares her path from studying psychology to falling in love with HR at 19, her shift from corporate bureaucracy to the "fail fast" startup world, and why she chose the fractional route to help founders build "good enough to launch today" people systems that can evolve tomorrow.
Takeaways
• HR is the table: People are doing the work, so HR sits in the middle of how the business operates.
• People ops vs people strategy: Ops keeps the lights on payroll, benefits, onboarding while strategy times and scales programs to match growth.
• Good enough beats perfect: Start with simple frameworks, then add complexity when the company earns it.
• Payroll and benefits are trust: If you don't pay people correctly and on time, nothing else matters.
• Manager training prevents churn: Proactive development conversations reduce "funding your competitors' talent pipeline."
• Culture must be intentional: Early hires join for the founder; later hires join for the company—values and success behaviors must be clear.
• Fractional sweet spot: Often most valuable around 15–20 employees when growth is about to double, until a full-time Head of People makes sense around 120–150.
Soundbites
• "We are not the party committee. We are strategists."
• "If you don't pay people on time and correctly, nothing you do matters."
• "You don't need to build an empire when you're still very small."
• "Good enough is getting out of the mindset of perfect before we put something in place."
• "Stop funding your competitors' talent pipeline."
• "HR is an art and a science."
• "People are your best capital."
Timestamps
00:02 Karina Bensko introduced and why Culture Crew exists
01:26 Why startups need HR strategy before they can afford a Head of People
02:50 Corporate bureaucracy vs startup speed and "fail fast" learning
04:25 The catalyst for building her own LLC and going fractional
06:39 Falling in love with HR at 19 and HR's evolution
08:41 The shift from "cupcakes" to business strategy and ROI language
13:02 Talent strategy, headcount planning, and purposeful culture design
16:15 People operations vs people strategy and right-sizing processes
19:03 "Good enough" systems using onboarding as the example
22:07 Fractional model vs short-term consulting
23:45 When founders realistically need HR help and when to hire full-time
28:00 The non-negotiables payroll, benefits, and legal compliance
30:45 Avoiding HR blind spots and interview/legal do's and don'ts
32:33 Training managers to retain talent and reduce turnover costs
41:25 What's in the way becomes the way receiving feedback and motherhood
44:29 Broadway, singing, and the personal side of Karina Bensko
46:05 How to contact Karina Bensko and Culture Krew
Contact links for the guest
• LinkedIn: https://www.linkedin.com/in/kbensko/
• Email: karina@culturekrew.com
• Website: culturekrew.com
• Also mentioned on the episode: culturekrew.com
Keyword tags
Fractional HR, People strategy, People operations, Startup scaling, Headcount planning, Talent strategy, Manager training, Employee retention, Onboarding, Payroll compliance, HR compliance, Culture design, High-growth startups, HR business partnership, Organizational design, Employee engagement, Leadership, Inside the Leader's Mind, Karina Bensko, Culture Crew