Insight 003: Conducting Market Research
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Insight 003: Conducting Market Research
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About this listen
Many entrepreneurs assume they know what their customers need—only to realise too late that they built a product no one actually wants.
Market research helps founders avoid this costly mistake by moving from assumptions to insights and ensuring that their offering truly resonates with potential customers.
Many founders realised that they needed a structured approach to gather market insights and validate demand before building anything.
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