We're tackling a rather provocative statement today: "Is the China market dead?" With insights rooted in the recent exit of TooFaced from the Chinese market and juxtaposed against the staggering $156 billion spent during Singles' Day 2023, this episode dives deep into the complexities of China's economic environment post-COVID. Featuring discussions on major brands like Estee Lauder and KFC, and how they've adapted (or failed to adapt) to the shifting Chinese consumer landscape, the episode sheds light on what really influences success in the Chinese market today.

Join us as we explore the narratives surrounding foreign investment downturns and unveil the real stories behind brand strategies in China. We'll discuss the importance of abandoning established market egos and embracing innovative, localized marketing strategies. The episode also delves into the new consumer protection laws in China, aiming to increase transparency and fairness in online transactions.

Don’t miss our new FAQ segment where Jimmy addresses common misconceptions about marketing in China, including the strategic use of brand names and the impact of foreign brand perception on Chinese consumers.

Support the show

Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, TikTok @insightChina, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun. Written and hosted by Jimmy Robinson.

We delve into the complex landscape of sustainability marketing in China for 2023. Drawing from expert insights presented at Cannes Lions, we dissect the Chinese consumer's growing affinity for sustainable practices and products. We examine the transformative role of technology—such as AI and big data—in driving sustainable initiatives. Case studies from Adidas and Alibaba shed light on how brands successfully blend business objectives with environmental responsibility. If you're intrigued by China's burgeoning green market, this episode is a must-listen. Available on all major platforms, subscribe now to stay abreast of the intersection of sustainability and marketing in China.

Support the show

Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, TikTok @insightChina, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun. Written and hosted by Jimmy Robinson.

In this special interview edition, we unpack misconceptions about marketing in China, a market ripe with opportunity yet often misunderstood. Explore diverse consumer segments, the need for strategic localisation, and whether China really is still just all about WeChat. Join us as we navigate the complexities of marketing in the world's second-largest economy.

Support the show

Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, TikTok @insightChina, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun. Written and hosted by Jimmy Robinson.