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Insight Out : Big Ideas for the Modern Entrepreneur

Insight Out : Big Ideas for the Modern Entrepreneur

Written by: Billy Samoa Saleebey
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 Every successful business journey begins with an insight—an idea, a unique approach, or an innovative solution. Insight Out explores these internal revelations and how they’ve been turned outward into actionable strategies, systems, and results. Through intimate conversations with elite business leaders, founders, and entrepreneurs, we unravel the insights that have driven their success and learn how they’ve transformed these insights into extraordinary business outcomes.© 2024 Insight Media Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • What Makes Content Go Viral - Brendan Kane

    What Makes Content Go Viral - Brendan Kane
    Jan 16 2026
    Brendan Kane⁠ is a New York Times bestselling author and one of the most influential minds of our time. He is the author of 1 Million Followers and Hook Point. He has helped the largest brands and celebrities in the world reverse engineer how to make content go viral. In this episode, Brendan joins me to talk about what it takes to make content go viral. Brendan discusses how the world of content creation has changed in the last 20 years and how this change has impacted the way that we communicate. He also talks about how the algorithms that control the reach and distribution of our content are only concerned with retention, and how this impacts the way we should be creating content. Brendan provides examples of how this principle has played out in the success of some of his clients, including Ryan Serhant and Graham Stefan. In this episode, you will learn the following: What is the biggest mistake content creators are making that prevents them from rising above the noise? What are the best content creators doing to keep the attention then we'll talk about getting attention. In This Episode: [00:02:38] - Biggest mistakes content creators are making. [00:07:52] - Example of how niche videos can go viral. [00:11:49] - What do the best content creators do to keep attention? [00:12:39] - Tension and release. [00:15:13] - Physics and virality. [00:17:25] - Research is so vital. [00:17:54] - Understanding why things go viral. [00:22:14] - Gold - level content commonalities. [00:24:13] - Pacing and sound effects. [00:25:07] - Effects on the viewer. [00:28:58] - Creating content that matches your message. [00:34:43] - Peaking curiosity and yourself. [00:37:45] - What we got wrong about the algorithm. [00:41:52] - Biggest social media lessons. [00:44:07] - The importance of research. Quote: ‘’One of the fundamental principles that have really changed in content and communication at scale is what we call the generalist approach of how do we make people care about our subject matter, our expertise if they know nothing about us, or maybe they had no interest in what we were talking about before. That is the key to virality. Because the truth is, we are the product of the algorithm. These platforms are not producing premium content to keep people on the platform’’ Resources & Links Brendan Kane Social Media: ⁠https://www.linkedin.com/in/brendanjkane/⁠ ⁠https://www.instagram.com/brendankane/⁠ ⁠https://www.facebook.com/BrendanJamesKane⁠ Website: ⁠https://brendanjkane.com/⁠ Check out Brendan’s books: ⁠https://links.hookpoint.com/⁠ Billy Samoa https://billysamoa.com/ https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billybelieve/ https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw https://www.linkedin.com/in/billysamoa/ https://billysamoa.com/podcast-archive/ https://billysamoa.com/video-carousel/ ⁠https://billysamoa.com/blog-with-sidebar/⁠ Support the show (https://www.patreon.com/bePatron?u=23010497 ) This is an encore episode and was originally published on October 14, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices
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    50 mins
  • Disruption Isn’t a Threat, It’s Your Secret Weapon - Patrick Leddin

    Disruption Isn’t a Threat, It’s Your Secret Weapon - Patrick Leddin
    Jan 2 2026
    Disruption is everywhere. AI, careers, leadership, nothing stays the same. My guest today, Patrick Leddin, a leadership expert, former Army captain, and Vanderbilt professor, encountered that reality in a powerful way while sitting in a classroom listening to James Patterson share a deeply personal story. After losing his fiancée to cancer, Patterson transformed profound loss into a platform for impact. That moment reshaped Patrick’s thinking and eventually led to their collaboration on Disrupt Everything. In this episode, Patrick joins me to show why disruption isn’t a threat, but an opportunity. He breaks down how people respond when certainty disappears. He shares how that single classroom experience sparked years of research into what he calls “positive disruptors,” individuals who do not collapse under change, but channel it to create meaningful progress. We analyze how disruption reveals personal agency, why resistance is a natural response, and what separates those who get stuck from those who move forward with intention. Patrick also opens up about co-authoring Disrupt Everything and Win, leaving a prestigious academic role, and building a movement centered on purpose-driven leadership. Whether you’re navigating a career shift, organizational upheaval, or personal uncertainty, this episode will challenge how you think about disruption and show you how to use it instead of fearing it. In this episode, we discuss: [01:06] Disruption and why most people resist it [01:39] Meet Patrick Leddin [02:59] Patrick’s disruption journey [04:43] How James Patterson’s guest lecture changed everything [07:03] Co-authoring a book with James Patterson [09:51] Purpose vs. mission vs. vision [11:23] What Patrick learned from Patterson [18:39] The outlining lesson [21:20] Defining disruption [23:33] Why disruption is fertile ground [24:51] First step when disruption hits [26:16] Stories of positive disruptors: Josie Natori & Tom D’Eri [30:15] Disruption, agency, and organizational mindset [32:16] The 27 positive disruptor moves [35:45] Most impactful disruptor moves [42:41] Framework for positive disruption [44:48] Redefining extraordinary and the power of focus [47:22] Summing Up Disruption Notable Quotes [01:12] “ Most people think about disruption in a way that they resist. It doesn't feel like an opportunity. They actually feel like they're losing control.” - Billy [03:17] “ Sometimes the low spots in life disruptions can have some pretty negative ramifications, but even when they're negative, there's often a high point that comes after it.” - Patrick [09:05] “ Crisis is not the time to start making introductions.” - Doug Parker (quoted by Patrick) [25:27] “Sometimes saying no is the most disruptive thing you can do.” - Patrick [47:20] “Disruption doesn’t destroy things, it’s fertile ground for something new and better.” – Patrick[48:27] “You’re wired to disrupt, you have a big brain, experiences that build resilience, and resources no generation has had before.” – Patrick ⁠Resources and Links Patrick Leddin Website: https://www.patrickleddin.com LinkedIn: linkedin.com/in/patrickleddin Book: Disrupt Everything and Win (co-authored with James Patterson) Billy Samoa Saleebey LinkedIn: ⁠linkedin.com/in/billysamoa Email: ⁠billy@podify.com⁠ and ⁠saleebey@gmail.com⁠ Insight Out Website: ⁠https://www.insightoutshow.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    55 mins
  • Understanding Creative Plateaus in Content Creation - Cat Shanu

    Understanding Creative Plateaus in Content Creation - Cat Shanu
    Dec 26 2025
    If you’re in the creative space, you already know this tension: the pressure to create never really shuts off. Content still needs to go out, even when your ideas dry up. So what happens when your mind stalls? How do you get unstuck without forcing it or burning out and still create ideas your audience actually cares about when life is full and inspiration feels miles away? In this episode, I sit down with Cat Shanu to tackle those questions and help you break free from creative ruts. We dig into what really causes creative blocks, how perfectionism quietly kills momentum, and what to do when inspiration feels out of reach. Cat shares her own pause from creating, and I open up about staying consistent as a CEO, father, and host, even during low-energy seasons. Whether you’re a content creator, an entrepreneur, or simply trying to build more consistent habits, this episode will help you reconnect with your creative rhythm and move forward with intention. In this episode, we discuss: [00:00:00] Why creators struggle to make content [00:01:21] The natural ebb and flow of creativity and why forcing it backfires [00:02:33] Finding inspiration by immersing yourself in what moves you [00:04:09] Cat’s four-month creative pause and how she reignited her spark [00:04:17] Building LinkedIn systems—batching, scheduling, and staying consistent [00:06:22] Turning a Beastie Boys Reddit post into content gold [00:07:10] How music and ChatGPT fuel momentum when ideas stall [00:08:17] Treating each post like a temporary tattoo [00:12:52] Using audience engagement to break creative blocks [00:13:31] Why creating for one person beats creating for everyone [00:14:51] Telling real stories instead of chasing perfection [00:19:45] Using simple prompts to generate endless ideas [00:22:05] Cat and Billy’s peak creative workflows [00:26:12] Matching tasks to energy for better output [00:29:29] Creating consistently while leading, parenting, and podcasting [00:33:33] Building your catalog of inspiration and learning from top creators [00:38:15] Why breaks sharpen creativity and awareness [00:45:26] Letting go of perfection and taking small steps forward Notable Quotes [00:42:21] “When stuck, don't generate, retrieve, go get that information from somewhere else.” - Billy [00:12:52] “Treat your post like a temporary tattoo. It's not a permanent tattoo, it's a temporary tattoo. Therefore it doesn't matter.” - Billy [00:16:08] “When you think of your community, not as your followers, but as a friend. You can definitely leverage them to just guide you.” - Cat [00:24:14] “It's easier to think of creative ideas than when you focus on the whole big picture.” - Cat [00:32:54] “Most people will cancel an appointment they make for themselves, but they'll always attend appointment they have with somebody else.” - Billy [00:49:56] “The only true, perfect thing I can think of is God. And we put this idea in our head that we need to show up as perfection.” - Cat Cat Shanu LinkedIn: ⁠https://www.linkedin.com/in/cat-shanu Instagram: ⁠https://www.instagram.com/thefemmeguide/ Billy Samoa Saleebey LinkedIn: ⁠https://www.linkedin.com/in/billysamoa/ Email: ⁠billy@podify.com⁠ and ⁠saleebey@gmail.com⁠ Insight Out Website: ⁠https://www.insightoutshow.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    54 mins
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