Richard spent quite some years in market research and while being with Cint for more than 12 years, he has also been on the team that prepared the IPO of the first restech company that hit 1 bn in valuation. It’s been a great conversation in which we talked about his role at Cint, the IPO itself and his investment activities in consumer insights and restech startups. In the later part of our conversation, Richard shares excellent insights into what he’s looking for when it comes to pitch decks, red flags and why the founder team plays the most crucial role in early-stage investing. So, without further ado, let’s jump straight into it.

How is a company with more than 60,000 people across the world working in consumer research and insights? This episode is an exciting talk about the very definition of what is an insight, how BSH is making sure that insights have a seat at the table, how they really engineered their organisational maturity in consumer centricity and what is the next step for them.

Rasto Ivanic has had quite an impressive journey with Groupsolver. Founded 2014 with the mission to provide a better solution for consumer research and today with a team of more than 70 people and recently raised another $2.5M, Rasto and his team is working for some of the best-known brands in the world. This episode is about his journey, approach to building the company, view of real SaaS models in market research, and one of the most crucial mistakes he made while building Groupsolver. Tune in!