In this episode of the Insights Pod, we welcome Ryan McKinnia, Senior Account Executive at Commerce, to explore the growing importance of digital maturity within the bathroom manufacturing sector. We examine why digital transformation has become critical in meeting rising customer expectations, and how businesses can define, measure and accelerate their digital maturity across channels, data and technology. Ryan shares insights on what distinguishes successful ecommerce leaders from those that lag behind, highlighting both the opportunities and the common obstacles bathroom businesses encounter when embarking on their digital journey. The episode also addresses misconceptions about ecommerce in this space, outlines practical first steps for businesses looking to modernise, and provides real-world examples of forward-thinking companies using digital tools to enhance the buying experience.

In this episode of Insights Pod, we welcome our new co-host, Daphne Doody-Green, CEO of the Bathroom Association, along with Technical Director Andrew McLean and Research Manager Jane Blakeborough. Daphne shares her excitement about leading the organization during a time of evolution, emphasizing the importance of collaboration across the value chain to tackle complex industry challenges. We discuss the recent Connect conference, highlighting the significance of inclusivity and the celebration of the next generation through the "30 under 30" initiative. Jane provides an optimistic economic outlook, revealing that the barometer indicates a more positive trend than media reports suggest. Andy dives into the implications of the Independent Water Commission's final report, which calls for significant reforms in the water sector, including the creation of a water ombudsman and the introduction of smart meters. We also explore the challenges of consumer behavior regarding water usage and the need for education on water efficiency. The episode wraps up with discussions on government consultations regarding water efficiency standards and the importance of balancing regulatory measures with consumer satisfaction, as well as an exciting update on our Insights Data initiative, which aims to provide members with accurate market insights. Overall, the episode is filled with positivity and a forward-looking perspective on the future of the bathroom industry.

In the third edition of the Insights podcast, hosts Tom and Lisa are joined by Andy McLean, the Technical Director of the Bathroom Association, to discuss significant developments within the association and the bathroom industry. The episode covers the recent rebranding from the Bathroom Manufacturers Association to the Bathroom Association, emphasizing the need to embrace the entire bathroom value chain. They delve into the economic and political barometers affecting the industry, highlighting the impact of upcoming packaging regulations and the importance of public toilet facilities. The discussion also touches on the independent review of DEFRA's regulatory landscape, the implications of the new EU Construction Products Regulation (CPR), and the ongoing campaign to improve public toilet access, underscoring the association's commitment to raising standards and reducing environmental impact. As Tom prepares to transition out of his role, the episode reflects on the future direction of the association and the importance of collaboration within the industry.