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Inspire to Engage

Inspire to Engage

Written by: Rachel Eubanks
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Here we talk marketing for small business owners and ways for us to engage more with potential clients. Plus, we’ll chat about the juggles and struggles to do all this while still having a life.Copyright 2024 Rachel Eubanks Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 53. Fastest, Easiest Way to Improved Sales and Marketing - Customer Interviews
    May 27 2021

    Customer interviews. Most business owners overlook this gold mine, and it's right at their finger tips. Literally. This treasure trove is just a phone call away.

    It's amazing what we can learn about our business in a 10 minute phone chat with a loyal customer.

    This episode is about the why, the how and the questions to ask when you interview your best clients.

    In it, I include...

    my tip for scheduling the calls that will keep you from pulling out your hair.

    a template for your email initiating the customer interview.

    the questions to ask.

    how this short chat provides you tons of great content for social media posts, emails, etc.

    Most of us spend hours and days, even months, pondering our next business move or wondering if our copy resonates with customers...when we could be spending a few minutes on the phone, learning from our most loyal clients.

    Customer interviews save you time and worry in the long run!

    Links Mentioned in the Episode:

    Google Doc for Email Template and Questions to Ask

    Creating an Ideal Customer Story (a short course that helps you identify and write to your ideal customer) - inspiretoengage.com/onlinecourses

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    37 mins
  • 52. 4 Keys to Using Upwork to Grow Your Business with Carly Cheton
    May 14 2021

    Are you familiar with Upwork? If yes - awesome! If not, no worries! I learned of Upwork about 10 months. Since then, I've realized the power that little app has to grow my business...and, perhaps, yours too.

    In this episode, my friend and terrific guest, Carly Cheton, teaches us the 4 things we must have to be successful on Upwork. (FYI - She's gotten so good at Upwork that the jobs come to her now! Oh yeah!!)

    And although Upwork is typically for freelance service providers, Carly's advice is ideal for product businesses too. If you must write profiles to join wholesale websites, business membership groups, etc., then this episode is a must.

    Carly even goes into mindset and how not to "grip" at every job. (I love this part of our chat!) She also talks about pricing yourself on Upwork and how and why to make your profile about those you serve, not about you.

    It's an awesome episode full of advice for Upwork. But the best part? Carly's suggestions apply to all platforms where we're asked to describe our businesses and how they help.

    Enjoy!

    To learn more about Carly Cheton and her program Getting Your First Client:

    LinkedIn - Carly Cheton

    Instagram - @carlycheton

    To get Creating an Ideal Customer Story:

    Click here.

    To learn about my done-for-you services:

    Copywriting Services

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    1 hr and 1 min
  • 51. Sales Is Not About Your Personality with Natasha Hemmingway
    Apr 30 2021

    Many of us small business owners think of sales as a gift - you're either naturally good at selling or you're not. And, if you're not one of the lucky ones, well, poor you.

    That's not what Natasha Hemmingway thinks, though.

    She's a sales coach to small business owners. Natasha teaches what she learned in corporate sales (over a decade of experience!) to small business owners who are clamoring to feel more confident on sales calls and to have a system for getting leads.

    This episode runs the gamut - from "selling with heart not hustle" to commission breath (this one made me laugh out loud!) to the shaking head test to knowing your lead pipeline. We cover a lot!

    Natasha is intelligent, passionate and oh so funny! She'll make you laugh + learn.

    Enjoy this episode!

    To learn more about Natasha Hemmingway:

    website (natashahemmingway.com)

    Instagram (@natashahemmingway)

    Facebook (@natashahemmingwayspeaks)

    YouTube (Natasha Hemmingway)

    More Episodes about Sales

    episode 20 with Sarah Mae Dickinson

    episode 44 with Jamie Clauss

    To purchase "Creating an Ideal Customer Story"

    inspiretoengage.com/online-courses

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    1 hr and 6 mins
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