In this episode, Greg Forzani and Dennis Taekema engage withSutej Batth from Autograf Digital to discuss the intersection of technology and small business. They explore the challenges small businesses face in leveraging technology effectively, the importance of understanding financials, and the need for customized solutions. Sutej shares insights on building loyalty programs, the significance of mentorship, and the journey of setting ambitious business goals. The conversation emphasizes the importance of clarity in business strategy and the shift from chasing revenue to sustainable growth.

Takeaways

- Autograf Digital helps small businesses bridge the tech gap.

- Many business owners struggle to use technologyeffectively.

- Integrating marketing and technology is crucial for success.

- Loyalty programs are evolving with technology.

- Understanding financials is key to business growth.

- Custom solutions are necessary for unique business needs.

- Mentorship can significantly impact business direction.

- Setting ambitious goals can drive business success.

- Clarity in strategy helps avoid overwhelm.

- Sustainable growth is more important than revenue growth.

Chapters

00:00 Introduction to Autograf Digital and Sutej Batth

02:54 Bridging the Tech Gap for Small Businesses

05:18 The Challenge of Software Overwhelm

08:13 Custom Solutions vs. Off-the-Shelf Software

10:32 Integrating Marketing and Technology

12:59 The Evolution of Loyalty Programs

16:09 Defining Business Offerings and Positioning

18:43 Building Blocks for Business Growth

24:34 Building a Sustainable Business Model

26:53 Understanding Customer Journeys

27:48 Gaining Confidence Through Clarity

28:36 The Importance of Financial Awareness

30:39 Focusing on the Right Opportunities

32:08 The Value of Seeking Help Early

34:07 Overcoming Entrepreneurial Hurdles

35:27 Understanding Operational Numbers

37:41 Pricing Strategies and Value Proposition

42:09 Collaboration Over Competition

45:47 Learning from Past Mistakes

49:00 The Journey of Growth

50:05 Building a Strong Foundation

51:29 The Importance of Clarity in Goals

53:46 Documenting Your Business Structure

54:26 Ambition and Confidence in Entrepreneurship

56:23 Working Backwards to Achieve Goals

Hosts are Greg Forzani and Dennis Taekema.

Our guest is Sutej Batth, Owner and Creative Director of Autograf Digital www.autograf.ca and www.autoreward.ca

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