Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier, unpacks how AI is reshaping go-to-market strategies. He shares real examples of companies transforming customer acquisition and retention with AI, and explains where the biggest enterprise-ready impacts are emerging—lead scoring, predictive forecasting, and hyper-personalization.

Kieran also dives into how leaders can introduce AI into GTM structures without chaos, why AI agents may become co-pilots for product launches, and how to strike the right balance between efficiency and innovation. Along the way, he offers a glimpse into the AI-driven marketing playbook he would build today, and the GTM innovations from startups that excite him most.

#IntelAI #HubSpot #Go-to-Market #AI-Support-Agents #AI-adoption #Future-proof-AI-marketing

In this episode, we sit down with Anna Farberov, General Manager at PepsiCo Labs, for a wide-ranging conversation on how AI is reshaping one of the world's largest food and beverage companies. Anna shares how PepsiCo Labs scouts and integrates emerging technologies to drive innovation across supply chains, production, and retail, and why the lab plays such a critical role in scaling transformation inside a global enterprise.

We explore how AI is helping leaders manage the complexity of fast-moving production lines, optimize materials and storage, and unlock efficiency gains in operations that often go unseen by consumers. Anna also shares real-world examples of AI predicting demand, improving decision-making in retail, and supporting employees in ways that boost productivity without adding friction. Looking ahead, she reflects on what executives should prioritize as they begin their AI journey, the pitfalls to avoid, and the breakthroughs she sees coming to the food industry over the next five years.

Whether you're an innovator, a business leader, or simply curious about how AI is powering the future of FMCG, this episode offers a practical and inspiring look at the road ahead.

Tomi Virkki, a leader in PMI's technology transformation team, joins the conversation to share how the company is industrializing AI at scale. As one of the architects behind PMI's AI Factory, Tomi has been driving the shift from scattered pilots to enterprise-wide, value-driven solutions.

He explains how PMI governs the full lifecycle of GenAI use cases—from ideation to impact—while balancing governance with innovation. The discussion explores the biggest blockers to scaling AI, how to measure business value, and why change management and employee enablement are critical to success.

Listeners will gain a behind-the-scenes view of how large enterprises can build confidence in AI, align cross-functional teams, and unlock both top- and bottom-line growth through GenAI.

#AIIndustrialization

#ResponsibleAI

#GenAIIndustrialization

#PMIAIFactory

#ScalingAI

#PhilipMorrisInternational