It's not uncommon for design-led businesses to have a rich heritage, but how do you make the most of that legacy while staying relevant to modern consumers?

In this podcast, our Head of Brands and Designs Law John Coldham is joined by a panel of leading designers to explore how businesses can strike the right balance between heritage and innovation.

This episode was recorded as part of the London Design Festival, where we celebrate the creativity and commercial impact of design.

Our guests include:

• Sau-Fun Mo, Head of Design at the London Transport Museum;
• James Dwyer, Creative Director and owner of Lumsden; and
• Dan Flashman, Creative Director at Tangerine.

Together, they share personal insights on how heritage can build trust and emotional connection, especially in challenging economic times, while also discussing the risks of appearing outdated.

From designing experiences for British Airways, to the magical world of Harry Potter gift shops, and the future of London Transport Museum, each story was a brilliant reminder of the power of design to shape how we move, shop, and explore.

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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.

We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r

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Trade secrets help businesses protect valuable information without making it public, unlike patents. But how do they work, and what legal protections are in place across Europe?

In this episode in our IP Basics Patent podcast series, Principal Associate Alexis Augustin, Senior Associate Lucy Singer, and Associate Alessandra Birkendorf, explain what trade secrets are, why they matter, and how businesses in France, Germany, and the UK can protect them.

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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.

We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r

Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41

Want to get to know us? Follow us on:

LinkedIn: https://gowlg.co/3hqmatB
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What do you do when someone copies your patented product and starts selling it in the market?

In episode three of our IP Basics podcast series, Senior Associate Mathilde Grammont and Senior Associate Felicity Wade-Palmer tackle the fundamentals of patent enforcement.

From the moment an infringement occurs, they walk through the legal process for bringing proceedings, overcoming international differences, and acting fast to protect your rights.

This episode is essential listening for any in-house lawyer facing questions from the C-suite when IP is under threat.

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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.

We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r

Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41

Want to get to know us? Follow us on:

LinkedIn: https://gowlg.co/3hqmatB
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What happens when a business wants to license or transfer a patent?

In episode two of our IP Basics podcast series, Principal Associate Christopher Freeth and Associate Hannah Barnett explore the key concepts behind patent agreements and transactions.

From licensing deals to strategic collaborations, they discuss what businesses need to consider when working with patents.

Whether you're granting or receiving rights to a patent, this episode offers some useful tips for getting the terms right.

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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.

We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r

Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41

Want to get to know us? Follow us on:

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What are patents and why do they matter?

In the first episode of our IP Basics podcast series, Nick Cunningham, Of Counsel, and Megan Wiggin, Trainee Solicitor, explore the foundational principles of patents, from what they are, to how they protect innovation and support commercial value.

If you're new to intellectual property or want a refresher on the basics before our upcoming episodes on patent transactions and enforcement, this is the perfect place to start.

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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.

We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r

Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41

Want to get to know us? Follow us on:

LinkedIn: https://gowlg.co/3hqmatB
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We're surrounded by advertising in our daily lives, whether it be through traditional mediums like TV or radio or digital advertising in online media.

All UK advertising needs to comply with advertising laws, codes and regulations. Advertising claims that are untrue or misleading, or that breaches the advertising rules, can risk damaging a brand's reputation and the valuable trust consumers have in a brand.

To avoid mistakes and the issues that may arise in advertising law, Kate Hawkins provides you with recommendations and points to consider when making advertising claims in this latest episode of our IP Basics podcast series.

You can find this episode and the accompanying transcript on our website: https://gowlg.co/3TeelLG

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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.

We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r

Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41

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It is very common in the design world to collaborate with different people, be it working with another brand to launch a new product range, or an external design agency to design or finesse a product. Good collaboration is at the heart of creating a successful design.

In this podcast our head of UK Brands and Designs John Coldham, explores the topic of collaboration with experts from world-renowned design businesses, including:

• Sara McNeill, head of Licensing, Merchandising, Partnerships – Office of the General Counsel at Aston Martin Lagonda;
• Gareth McNeil, director of Industrial Design & Innovation at Joseph Joseph; and
• Martin Darbyshire, founder and chair of tangerine.

They discuss the importance of keeping a business's brand identity and DNA across products and how to manage this when working with third parties, and the benefits and risks of collaboration, touching on their own experiences and examples from their companies.

You can find this episode and the accompanying transcript on our website: https://gowlg.co/3ZCOIFu

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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.

We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r

Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41

Want to get to know us? Follow us on:

LinkedIn: https://gowlg.co/3hqmatB
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Facebook: https://gowlg.co/3th2w8N

Copyright is an integral part of every business. It is essential for every business, and in particular creators of original works, to understand this legal right in order to protect their creations.

In this latest episode in our IP Basics podcast series, Khemi Salhan, in our Intellectual Property team, provides listeners with an overview of copyright law including:

• what copyright law is;
• what and who copyright law protects;
• copyright infringement, and how to know when a work has been infringed; and
• the benefits and limits of copyright law.

You can find this episode and the accompanying transcript on our website: https://gowlg.co/3ZCOIFu

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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.

We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r

Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41

Want to get to know us? Follow us on:

LinkedIn: https://gowlg.co/3hqmatB
Twitter: https://gowlg.co/35Do0nY
Facebook: https://gowlg.co/3th2w8N