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Intelligent Artifice: become a 10X performance marketer

Intelligent Artifice: become a 10X performance marketer

Written by: Shamanth Rao
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Welcome to Intelligent Artifice, the podcast that helps you become a 10x performance marketer.


Intelligent Artifice explores the cutting edge of the intersection of AI, creatives and performance marketing.


Every week, we deconstruct the ad systems behind high-performing advertisers using our in-house semantic analysis system, BruteForce AI , or we sit down with top operators redefining how advertising gets done in a Gen AI world.


Whether you’re scaling user acquisition, leading a creative team, or building a creative engine with AI, this podcast is your unfair advantage.


Intelligent Artifice is hosted by me, Shamanth Rao, the founder and CEO of the boutique growth marketing agency Rocketship HQ.


Find out more:
Work with us: rocketshiphq.com (ideal for advertisers spending $50k+/month on paid social)

Website: IntelligentArtifice.net

Intelligent Artifice newsletter: https://intelligentartifice.kit.com/

© 2026 Intelligent Artifice: become a 10X performance marketer Economics Marketing Marketing & Sales
Episodes
  • I Roasted Headway's $400mm Ad Creative Strategy. 730 Ads, 3 Blind Spots.

    I Roasted Headway's $400mm Ad Creative Strategy. 730 Ads, 3 Blind Spots.
    Mar 5 2026

    Headway is one of the leading subscription apps in the world: and they run a LOT of ads. I pulled 730 of their display ads and broke them down by angle, format, and messaging to find the patterns behind their scale. Three things stood out: format fatigue, non-human copy, and a massive untapped content goldmine. In this video, I break down how they could 2x their creative velocity without sacrificing performance, by diversifying formats, humanizing the tone, and leveraging the actual insights from the books they summarize. If you run paid ads for any subscription product, these are worth stealing.

    🔗 Full ad breakdown + examples: https://intelligentartifice.kit.com/cd7ce6006c

    More goodies from the frontlines of performance creative: rocketshiphq.com/newsletter
    Show More Show Less
    5 mins
  • 3 Ad Tricks from Apple’s App of the Year Finalist(Steal These)

    3 Ad Tricks from Apple’s App of the Year Finalist(Steal These)
    Mar 3 2026

    Ladder was a finalist for Apple's App of the Year in 2025: and they run a LOT of ads. I pulled 60+ of their video ads and ran them through our AI analysis tool, BruteForce, to find the patterns that actually drive conversions. Three things stood out: and none of them are limited to fitness apps. In this video, I break down their calendar date anchoring strategy, their identity-level promise framework, and how they match gendered creative to gendered landing pages across the entire funnel. If you run ads for any app, these are worth stealing.


    🔗 Full ad breakdown + data: https://intelligentartifice.kit.com/d1d520c256

    More goodies from the frontlines of performance creative: rocketshiphq.com/newsletter
    Show More Show Less
    5 mins
  • This AI video startup founder scaled to 7 figures with more agents than employees: with Romain Torres, Co-founder at ArcAds

    This AI video startup founder scaled to 7 figures with more agents than employees: with Romain Torres, Co-founder at ArcAds
    Feb 26 2026

    🎙 In this episode: We sit down with Romain Torres, co-founder of Arcads, to explore how they scaled a hypergrowth startup using AI agents, automated workflows, and a data-driven creative engine that produces winning ads at scale. From customer support automation to creative testing with Meta’s ad library, this episode is a masterclass in AI-driven growth.

    💡 You’ll learn:

    • How to scale customer support and ad creation 10x using AI
    • Why “agents” and workflows are the new growth team
    • How founders can use automation to stay lean and move fast
    • The truth about what really works in Meta ad testing

    🎧 Whether you’re a growth marketer, creative strategist, or startup founder, this podcast gives you the unfair advantage you need in the new AI era.

    🔗 Learn more:
    🌐 rocketshiphq.com — Growth systems for high-spend advertisers
    🌐 intelligentartifice.net — Podcast hub
    📩 Subscribe to the newsletter: intelligentartifice.kit.com
    Show More Show Less
    33 mins
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