In this episode of Intelligent Sales, Kieran Thakky, Director of Marketing at HARMAN Digital Transformation Solutions, joins Vamsee Tirukkala, CCO at Draup, for a candid conversation on how AI and data are transforming marketing today. Kieran tells us that differentiation is not in dashboards but in how fast marketers can act, contextualize, and build real conversations.

From intent signal layering to AI-led campaigns, he explores how speed, accuracy, and personalization are transforming ABM. Kieran also discusses the upgraded marketer's toolkit, where customer empathy and curiosity rule supreme, and why AI must be viewed as a facilitator rather than a replacement.

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Quotes

“Now 2025 is shaping up to be a year of precision personalization and speed. And AI has a bigger part to play in all of this.” – Kieran Thakky

“It is not about running a campaign. It is about building conversations.” – Kieran Thakky

“I think AI is more of an enabler. And also for the existing talent, they need to spend some time in understanding the prompts. And when we talk about the future, I think this will be our second nature.” – Kieran Thakky

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Moments you can’t miss!
00:57 – How big data and AI are reshaping ABM
03:18 – The real difference maker: sense-making, speed, and context
06:22 – Why layering intent signals beats chasing one data point
08:09 – 2025: The year of marketing velocity and accuracy of personalization
14:52 – The #1 post-Gen AI skill: curiosity

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Key Takeaways

Data alone isn’t the differentiator – Everyone will have access to the same intent signals and dashboards. What differentiates you is the speed with which you analyze the data, bring context to it, and take action with velocity to create related conversations.

AI is driving accuracy and speed – From real-time understanding to campaign optimization, AI is revolutionizing marketing. It can deliver engagement at the right time, conduct A/B testing at scale, and dynamically optimize messages so teams have time to concentrate on strategy instead of manual operation.

Layering signals does matter – One intent signal is not sufficient. Add hiring behavior, executive changes, and content consumption to fully get to know an account's journey before prospecting.

Curiosity is the key skill – In an age where AI performs the work, it's not technical ability that is the key skill; it's curiosity. Marketers who are curious, question, dig deeper into culture and data, and connect dots in new ways will drive the way.

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More on HARMAN

Founded in 1980 and now owned by Samsung, HARMAN International is a global leader in connected solutions for the automotive, consumer, and enterprise markets. With 30,000+ employees worldwide and brands like JBL, Harman Kardon, and AKG, HARMAN supplies great sound and connected solutions to millions every day.

More on Draup
Draup is an AI-powered intelligence platform that supports over 200 global organizations in enhancing their talent and sales strategies. Draup enables enterprises to make informed decisions in workforce planning, talent acquisition, and account-based marketing by providing multi-dimensional global labor market data.

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Links
Vamsee Tirukkala: https://www.linkedin.com/in/vamseet/
Kieran Thakky: https://www.linkedin.com/in/kirantakkey/
Draup: https://draup.com/
HARMAN Digital Transformation Solutions: https://services.harman.com/

In this episode of Draup Dialogues, Vamsee Tirukkala, CCO of Draup is joined by Asheesh Raina, Vice President of Growth Intelligence at Genpact. Together, they delve into the nuances of sales intelligence, revenue growth, and leveraging AI to unlock new growth opportunities.

Asheesh, who previously held leadership roles at Accenture and Gartner, leads Genpact’s Growth Intelligence Unit, strategically aligning intelligence with organizational revenue objectives. He emphasizes the necessity of embedding sales intelligence throughout the sales lifecycle, from initial customer discovery to closing deals.

He highlights the challenges of handling an overload of information and the critical importance of distilling it into credible, actionable insights for sales teams. Asheesh shares Genpact's approach of hyper-personalizing insights internally to support sales executives in achieving their short-term and strategic objectives.

Addressing the significance of trust and credibility, Asheesh explains how meticulously curated intelligence translates directly into tangible revenue opportunities. He also discusses navigating compliance, privacy concerns, and maintaining ethical intelligence practices.

AI has become central to Genpact’s sales intelligence strategy, drastically reducing turnaround times and enhancing the precision of insights. Asheesh describes how integrating AI-powered solutions like Draup empowers teams to prioritize high-value sales opportunities effectively.

Under his leadership, Genpact continues to evolve its tech stack significantly, becoming an early adopter and internal innovator before rolling out advanced AI solutions to customers. He emphasizes the importance of leveraging intelligent extrapolation to educate customers and enhance engagement.

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#salesintelligence #revenuegrowth #aiinsales #growthintelligence #accountbasedmarketing #aiinnovation #sales #salestech #gotomarket

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More on Draup:
Draup is an AI-powered intelligence platform that supports over 200 global organizations in enhancing their talent and sales strategies. Draup enables enterprises to make informed decisions in workforce planning, talent acquisition, and account-based marketing by providing multi-dimensional global labor market data.

More on Genpact:
Genpact is a global professional services firm delivering outcomes that transform businesses and shape the future. They guide enterprises through digital transformations using AI-driven solutions, analytics, and deep industry expertise.

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Social media:
Vamsee Tirukkala: https://www.linkedin.com/in/vamseet/
Asheesh Raina: https://www.linkedin.com/in/asheesh-raina-51737a2/
Draup: https://draup.com/
Genpact: https://www.genpact.com/

In this episode of Draup Dialogues, Vamsee Tirukkala, Draup's CCO, engages with Rekha Ghosh, CMO at Sasken. Rekha brings over two and a half decades of experience in marketing B2B technology and engineering services. Her long-standing career in various industries sets the stage for deeply exploring AI’s impact on contemporary marketing practices.

Rekha shares her insightful perspectives on leveraging AI to enhance marketing effectiveness and efficiency, particularly in content optimization and multi-channel outreach. She emphasizes AI’s unique ability to enable personalization at scale, a key driver of successful account-based marketing strategies. She provides concrete examples of AI’s practical applications, including streamlining content creation processes, maintaining consistency in messaging, and optimizing microsites with significant reductions in coding time.

They then get into predictive analytics, highlighting how Sasken leverages AI-driven predictive scoring to target leads and precisely personalize engagement with potential customers. Rekha underscores the transformative impact of predictive insights in determining customer intent and enhancing campaign effectiveness, demonstrating AI's decisive role in driving measurable outcomes in marketing.

Rekha also discusses the critical tools shaping her marketing team's effectiveness, from comprehensive data platforms like Draup and ZoomInfo to LinkedIn Sales Navigator. She highlights the importance of combining these diverse tools to deliver targeted, coherent campaigns, stressing the value of close collaboration between sales and marketing teams. She predicts the future of marketing stacks will evolve toward AI-native platforms, integrating seamlessly without the complexity and friction marketers currently face with AI.

Addressing common misconceptions around multi-channel marketing, Rekha emphasizes that success hinges not on complexity but precise orchestration and consistency across channels. She shares valuable insights on simplifying marketing execution and effectively educating leaders and teams about the strategic value of AI-enhanced multi-channel initiatives.

Vamsee and Rekha also discuss the challenges marketers encounter when adopting AI technologies, particularly those related to managing change, shifting mindsets, and addressing fears regarding AI's potential to impact human roles. Rekha provides thoughtful insights on how marketers can effectively navigate these cultural barriers, highlighting the irreplaceable human role in interpreting data creatively and emotionally connecting with audiences.

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#b2bmarketing #accountbasedmarketing #omnichannelmarketing #marketingstrategy #abm #predictiveanalytics #leadgeneration #contentmarketing #marketingautomation #martech #thoughtleadership #marketinginsights #marketingtools

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More on Draup:
Draup is an agentic AI intelligence platform that supports over 200 global organizations in enhancing their talent and sales strategies. Draup enables enterprises to make informed decisions in workforce planning, talent acquisition, and account-based marketing by providing multi-dimensional global labor market data.

More on Sasken:
Sasken is a pioneer in product engineering and digital transformation, serving industries like semiconductors, automotive, and telecom. Over 30 years, they've delivered 500+ projects, powered 1 B+ devices, and hold 70+ patents. Sasken has been listed on the NSE and BSE since 2005.
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Social media:
Vamsee Tirukkala: https://www.linkedin.com/in/vamseet/
Rekha Gosh: https://www.linkedin.com/in/rekha-sahay-3aa6961/
Draup: https://draup.com/
Sasken: https://www.sasken.com/