Interview with GoLIdz founder. Over 50M views on TikTok (Part 1 of 2)
Apr 30 2023
Length: 30 mins
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Interview with GoLIdz founder. Over 50M views on TikTok (Part 1 of 2)

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Summary
Join Bonnie Strominger, founder of GoLidz. She developed a CPG product that is going viral with ten's of millions of TikTok views. Joint us as she tells her origin story, how she creates content and how she made a market shift from B2B to D2C.
2:26 GoLidz origin story
9:05 Journey, launch 2012 into B2B with one local business.
11:55 Launch into e-commerce for B2B during COVID, smaller packaging.
13:20 Difficulty pivoting to consumer facing product, direct-to-consumer (D2C) vs. B2B.
19:10 Organic marketing approach.
20:42 Video reviews driving social traffic.
24:32 Making emotional connections to your consumer
29:30 End of episode
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