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Into the C-Suite

Into the C-Suite

Written by: Jim Cascino
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About this listen

Are you a CEO or a c-suite executive in a start-up, early-stage or middle-market company with a drive to succeed and grow? Ready to fast-track your learning and successfully deal with the most thorny issues facing your company? If so, you may be intrigued with this podcast series, Into the C-Suite, with Jim Cascino, Founder and CEO of C-Suite Advisors. With years of varied industry experience as CEO of more than 10 companies and 15 Boards of Directors, Jim shares his insights into optimal leadership philosophies, practices, and ways to accelerate growth and elevate value.Copyright 2026 Into the C-Suite Economics Management Management & Leadership
Episodes
  • Views and Perspectives on the Golf Ball Rollback Controversy with Keith Blakely and Dave Bisbee (Ep. 9)
    Feb 12 2024

    Step onto the lush greens where golf and business connect, as your host Jim Cascino delves into the sizzling debate shaking up the golfing world – the recent and controversial golf ball rollback decree declared by the USGA and R&A.

    Joining in for this insightful and entertaining discussion are two industry powerhouses. The first is Keith Blakely, the Founder and CEO of OnCore Golf, renowned for their perimeter-weighted metal core golf balls that offer the truest roll in the industry. Keith is also the Founder and CEO of OnCore Innovations, a business committed to new golf technologies that lead to game improvement and fun. 

    In addition, we have special guest Dave Bisbee, General Manager and Director of Golf at the prestigious Seven Canyons Sedona Golf Club. Dave is the co-host of the series ‘Conversations from The 19th Hole,’ a distinguished golf instructor and bestselling author focusing on the powerful intersection of golf and business building.

    Get ready to unravel the implications of this shift in golf ball technology, directly from a manufacturer’s perspective and that of a world class teacher.

    Jim, Keith and Dave discuss:

    • What’s the controversial golf ball rollback decree issued by the USGA and R&A?
    • Why are two of the governing bodies in golf committed to this retro move?
    • How will the rollback plan impact manufacturers and players – from recreational golfers and competitors to touring pros? 
    • How will recreational players most successfully adapt, if these changes are made? 
    • And more

    Connect With Dave Bisbee:

    • Dave Bisbee
    • Seven Canyons
    • Back On Course by Dave Brisbee and Connie Charles  

    Connect With Keith Blakely:

    • LinkedIn: Keith Blakely
    • OnCore Golf

    Connect With Jim Cascino:

    • Linkedin: Jim Cascino
    • c-suite.co
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    43 mins
  • Conversations from the 19th Hole with Dave Bisbee (Ep. 8)
    Sep 21 2023

    Most business owners want to build their businesses and generate new clients. Many business owners also want to play golf. Why not combine the two and create a powerful business development approach with a very high ROI. 

    In this episode, Jim Cascino speaks with Dave Bisbee, General Manager and Director of Seven Canyons Sedona Golf Club, and explores the value of golf as a business development tool and how it can help executives and companies grow. They discuss the importance of golf for building existing relationships and networking new connections.

    Dave discusses:

    • How he got into golf
    • Why business owners should consider encouraging client/prospect golf as a viable business tool
    • How smaller businesses can benefit from leveraging golf as a networking tool
    • The importance of strategic behavior on the golf course in building business relationships
    • And more

    Connect With Dave Bisbee:

    • Dave Bisbee
    • Seven Canyons
    • Back On Course by Dave Bisbee and Connie Charles  

    Connect With Jim Cascino:

    • Jim Cascino
    • C-Suite Advisors LinkedIn
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    35 mins
  • Understanding Employee Psychology to Accelerate Business Growth With Jackie Lord (Ep. 7)
    Jun 28 2023

    You could hire the best of the best and still not achieve the growth rate you should. 

    Why is that?

    Because the employees aren’t in the right positions for their mindset.

    In this episode, Jim Cascino is joined by Jackie Lord, Executive Advisor at Culture Index and Founder and CEO of Elevate Consulting Group, in discussing the human psychology behind placing the right people in the right positions. Jackie shares examples of how she leveraged data to understand human behaviour and apply it to the workforce.

    Jackie discusses:

    • How data can be applied to human behaviour and analyzed
    • The difference between autonomy and autonomous employees
    • Why employers need a balance between independent thinkers and rule followers within the workplace
    • How employee engagement and energy levels can predict  an employee quitting
    • And more

    Connect With Jackie Lord:

    • LinkedIn: Jackie Lord
    • Culture Index

    Connect With Jim Cascino:

    • Jim Cascino
    • C-Suite Advisors LinkedIn

    About Our Guest:

    Jackie Lord is a highly sought-after trusted advisor and Leadership Effectiveness Consultant with over 20 years of experience working with growth-focused businesses, from local Arizona start-ups to global organizations such as Amazon, Boeing, and JP Morgan Chase. She has a proven track record of infusing the human element back into the business and driving massive top and bottom-line growth through her unique methodology of “Aligning People with Profit.”

    Jackie’s approach to Leadership Effectiveness and Employee Engagement is rooted in her belief in others. By guiding CEOs and high-performance visionaries to exponentially grow and streamline their operations using analytical data and behavioral knowledge. She uses Applied Psychometric Analytics based on 7 hard-wired work-related traits to implement consistent benchmarks for all positions, employees, and prospective job candidates. By applying data to humans, she aligns people with profit to get the right people in the right seats for radical scalability and growth.

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    36 mins
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