Welcome to a special series of Frontiers! The team were shocked to discover a significant gap in the uptake of EVs amongst women in the UK. So hosts Iona Morton and Sam Munson from The Upside set off on a mission to discover why this is.

In this launch episode, they sit down with Niku, Founder of The Upside, a Sia company, to reveal the surprising findings from their groundbreaking research.

Sam and Iona share insights gathered from in-depth interviews with women drivers across the UK, from an EV convert in Edinburgh to a meticulous researcher in Kent. They uncover two core reasons for the significant sales gap – a perceived mismatch of EV capabilities & women’s lifestyles, compounded by a deficit of trust amongst this group.

Tune in to understand the complex barriers to EV adoption and learn what the automotive industry can do to bridge this gap. Subscribe to hear our upcoming episodes featuring industry experts, including automotive engineer David Trinder, Felicity Kelly of Motability Operations, and racing driver Charlie Martin.

Read our Report ‘Bridging the EV Gender Gap’ – https://www.sia-partners.com/en/insights/publications/bridging-ev-gender-gap

Discover more about The Upside, a Sia company – https://www.theupside.net/

Chat to us about how we can help you with your next frontier – hello@theupside.net