In this Episode, we ask "Does increasing R&D spend result in more successful outcomes?"

The answer may shock you!

We remind ourselves that the goal is prosperity and quality of life, not activity. We highlight some of the factors behind how we get Innovation wrong, and of course, the critical process we must follow to get it right.

Learn why the common phrase "Innovation Ecosystem" leads to some useful insights about the funding of research and development. Spoiler alert: it's not the best description of what's usually going on.

Dive further into understanding the J-Curve and why it is so vitally important to remember that innovation includes commercialisation. Also we talk about risk and a reminder that we should be overjoyed to discover we are not the first to do something - a bruised ego is a small price for avoiding a pile of risk.

In this episode we show you one more reason why it is important to get objective, independent, evidence-based validation of your idea before you start - "Barrow Boys" are more than happy to profit from a business model that benefits from the deepest, longest dives into dilution and debt that they can encourage you to take. But winners are almost without exception the ones that get to market fastest and with the least investment burden.