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Invested

Invested

Written by: Margaret Weniger
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Welcome to INVESTED, where we spotlight trailblazing female founders and their investable ventures. Join us as we dive into data driven stories from watch list worthy entrepreneurs, revealing the insights and tactics behind their startup success. Whether you’re an investor looking for high growth potential startups, an aspiring founder seeking guidance, or just love a good inspiring story, this is the podcast for you.© 2025 Margaret Weniger Economics Leadership Management & Leadership Personal Finance
Episodes
  • Luster.ai
    Dec 5 2024

    As an award winning sales executive with over 15 years expertise in building and scalings at top tech companies including Glassdoor and Groupon, Co-Founder and CEO Christina Brady is no stranger to the challenges facing sales leader.


    In 2023, she teamed up with the High Alpha Studio to tackle some of the biggest challenges in revenue organizations and the result was Luster.ai. Luster.ai is as close to a crystal ball as it gets for revenue leaders helping them identify and bridge skill gaps before they impact your customers. Since launching in July 2024, Luster has seen tremendous traction in the market and delivered tangible ROI for customers including:

    1. Hitting $100K ARR in first three months
    2. Targeted AI role plays have driven 38% skill improvement (nearly 100% higher than industry average of 20%)
    3. Early adopters have seen record-setting ramp times for new hires.

    In this episode, I sit down with the Luster's Co-Founder and CEO Christina Brady to discuss Luster's unique value proposition and how important focus will be critical given the enormous size of Luster's addressable market. We also get more personal and how a devastating loss in college prepared Christina to navigate the highs and lows of scaling a startup.


    To learn more about Luster be sure to visit their website at luster.ai

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    29 mins
  • Bold Reuse
    Nov 20 2024

    Bold Reuse manages the entire reuse journey to make sustainable packaging solutions easy on organizations and their customers. They currently work with top brands including Starbucks, NASCAR, and the Portland Trail Blazers and own 90% of the reuse contracts in the professional sports industry.

    With a 70% gross margin, Bold Reuse is proving that doing good doesn’t have to come at the cost of profitability.

    In this episode, I sit down with co-founders Heather Watkins and Jocelyn Quarrell to discuss how they:

    • Drove 4X YoY revenue growth by making it easy for businesses to adopt sustainability practices
    • Navigated consumer confusion around reuse during the global pandemic
    • Leverage collaboration and complementary skills as a key to their success.
    • Have already eliminated 4.5M pounds of waste and are aiming to 500M in the next five years

    To learn more about Bold Reuse be sure to visit their website.



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    37 mins
  • Rock Paper Coin
    Nov 13 2024

    Rock Paper Coin is a platform streamlining payment processes for wedding industry professionals. Leveraging their 15 years running a wedding planning company, Co-Founders Elizabeth and Nora Sheils have:

    • 93% retention rate
    • Grown 50%+ YoY for the last four years
    • Driven nearly 100% improvement in free to paid customer conversions
    • 8:1 Customer Lifetime Value:Customer Acquisition Cost

    Just to name a few of their impressive growth metrics.

    In this episode, I sit down with Co-Founder and CEO Elizabeth Sheils to discuss how calculated risks and a deep expertise in the wedding industry have led investors to buy into the founders as much as they are buying into the product. From strategic partnerships, company pivots, an unexpected benefit when the pandemic shutdown the entire wedding event industry, we learn first hand why Rock Paper Coin is a watch list worthy startup.

    Rock Paper Coin is raising a Series A funding round. If you are interested in discussing an investment with Rock Paper Coin you can get in touch directly with Elizabeth (elizabeth@rockpapercoin.com) or visit Rock Paper Coin to learn more.

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    36 mins
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