Most marketing teams are still trapped in a fake war: brand vs. performance. Jesse Resnick and Walter Shock (Co-Founders of Ei Digital) argue that’s the wrong fight, and that attribution is basically a magician: great at misdirection, terrible at telling the truth.

In this episode, we break down what actually compounds in 2026: building end-to-end systems that connect creative, targeting, measurement, and learning...so your funnel doesn’t just “perform”…it improves.

In this episode, we cover:

• Why treating performance like “just a numbers game” is a fool’s errand (the art + science have to work together)
• The real modern flywheel: data → creative insights → more creative → better algorithmic matching
• Why last-click attribution keeps steering budgets wrong (and why Google often “gets credit” it didn’t earn)
• A real-world test: turning off brand keywords (yes, even with a massive brand) and what actually changed
• How to use Meta as a real-time learning lab with a Minimum Viable Campaign (MVC) instead of “focus group theater”
• The leadership move most teams skip: second-order metrics (because lower-funnel reality can invalidate upper-funnel “wins”)

Connect with Jesse, Walter, and Ei Digital

• Ei Digital: https://eidigital.com/
• Jesse Resnick (LinkedIn): https://www.linkedin.com/in/jesseresnick/
• Walter Shock (LinkedIn): https://www.linkedin.com/in/walter-shock-40486119/

Want help building leadership + growth systems that actually hold up in the real world?

Book a Transition Leadership Foundation Call: https://calendly.com/adamwbarney/foundation-call-20min

Most people talk about brand from the neck up: strategy, tactics, frameworks.

Alexander Michael Gittens talks about brand from the soul: identity, humanity, equity, belonging…and the kind of leadership that actually holds up under pressure.

This episode is for founders, leaders, and creators who feel the quiet tension of modern business:

“How do I grow without becoming someone I don’t respect?”

Alexander brings a rare outsider-insider lens (Caribbean roots, Canadian upbringing, lived experience across cultures) and uses it to cut through the “us vs. them” nonsense and get to what actually moves people: connection, context, and character.

In this episode, we get real about:

• Why influence starts with identity, not expertise...and why the next decade belongs to people who can hold space for truth and humanity, not just “be loud online.”
• The “legacy test”: before you sell anything, ask whether you’re okay with your entire legacy being based on the quality of that output. (Yes, this one hits.)
• Allyship as a series of choices (not a stance), rooted in real conversations and origin stories, not performative labels.
• Why the fastest way to “vanquish your enemy” is…get to know them (and what that reveals about privilege, meritocracy myths, and entitlement).
• The gut-punch closer: what good is “getting everything you ever wanted” if you lose you - the real you?

Resources mentioned:

• Alexander’s work + essays: alexandermichaelgittens.com
• Rupert Rodney (company): connect via Alexander on LinkedIn
• Video essay: “Higher Profit” (search “Higher Profit Rupert Rodney”/“Higher Profit Alexander Michael Gittens” on YouTube)

Want to build your leadership + energy like it actually matters?

Book a Transition Leadership Foundation Call: https://calendly.com/adamwbarney/foundation-call-20min

If you’re still optimizing Meta for views, you’re not running ads - you’re renting applause.

In this episode, Jordan Hawn (CEO & Founder, Hawn Consulting) breaks down what’s actually converting on Meta in 2026 for service businesses - and the finding that’s making “video-first” marketers uncomfortable:

Carousels are beating video for conversions in a lot of real campaigns because they do what most ads fail to do: they force clarity, answer objections, and help the right people self-select before they ever click.

But this conversation is bigger than creative formats.

It’s about leadership:

• setting expectations that protect spend and morale
• building follow-up systems that prevent lead waste
• designing marketing that survives algorithm whiplash
• and choosing growth that doesn’t torch your team

What you’ll get from this episode:

• Why video can win attention and still lose the sale...and why carousels often win for intent
• The creative structure that converts: hook → proof → process → CTA (and why skipping “process” kills trust)
• How to stop blaming the platform and fix the real leak: speed-to-lead + sales handoff + follow-up cadence
• The multi-channel mindset that keeps you from being held hostage by one algorithm
• Why email marketing becomes the durable growth engine when paid gets volatile
• The leadership move Jordan uses to protect energy and execution: better boundaries, better inputs, better outcomes

Guest: Jordan Hawn (Hawn Consulting)

• LinkedIn: https://www.linkedin.com/in/jordanhawn/
• Website: https://hawnconsulting.com/
• Newsletter: https://www.brandingsmallbusiness.ca/
• Email: jordan@hawnconsulting.com

If you’re spending money on ads but don’t have a system to convert attention into outcomes, let’s fix the foundation.

Book a Transition Leadership Foundation Call (20 min):

https://calendly.com/adamwbarney/foundation-call-20min