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Is Podcast Advertising Worth It?

Is Podcast Advertising Worth It?

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Host:  Charles Fetterly

Guest:  Dave Boretti

Is podcast advertising effective? Is it worth investing your media budgets in? We believe for many advertisers it is.  Pre-pandemic research showed that over one-third of Americans listen to podcasts every month.  The number of available podcasts has doubled in recent years from 500,000 to more than 1 million.  There's something for everyone, and listeners of all ages are tuning in regularly.

Show notes at https://tec-direct.com/is-podcast-advertising-worth-it/


Media In The Moment is a podcast from ⁠⁠⁠⁠TEC Direct Media⁠⁠⁠, a top media buying agency based in Chicago, Illinois.

We plan and buy media for ⁠⁠agencies⁠⁠, ⁠⁠brands⁠⁠, and ⁠⁠artists⁠⁠ so they can generate awareness, acquire new customers, and drive sales.

TARGET. EXCITE. CONNECT.

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