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Publisher's Summary

The Italian Wine Podcast is a storytelling project dedicated to the fascinating world of Italian wine. New episodes are published every day – so stay tuned! With more grape varieties and more diverse grape growing regions than any other country in the world, the story of Italian wine is a rich and captivating one. While the popularity of Italian wine continues to grow in every corner of the globe, inspired by a deep affection for the Italian way of life, the Italian Wine Podcast seeks to entertain, educate and inform. Embracing Italian food, travel, lifestyle and culture, IWP has something for every taste!
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Episodes
  • Ep. 2730 Wine Storytelling That Drives Consumer Engagement with Heather Daenitz | Masterclass US Wine Market

    Ep. 2730 Wine Storytelling That Drives Consumer Engagement with Heather Daenitz | Masterclass US Wine Market
    Jul 6 2026
    Welcome to Episode 2730 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald speaks with Heather Daenitz, founder of Craft & Cluster, about why today's wine consumers connect more with stories that fit their lives than with brand origin stories. They discuss how wineries can create more authentic marketing by empowering creators, simplifying their messaging, and building trust through consistent storytelling. Key Takeaways: Consumers care less about a winery's origin story and more about how wine fits into their lives. The most effective wine storytelling comes through trusted creators and customers—not the brand itself. Great storytelling simplifies a brand's message instead of making it more complex. More about the guest: Heather Daenitz is the founder and photographer behind Craft & Cluster, a marketing and visual storytelling agency serving the wine industry. With more than 15 years of experience spanning vineyards, cellars, tasting rooms, and winery operations, she combines a degree in Viticulture from Oregon State University with expertise in photography and digital marketing. In 2025, Heather was named Errazuriz Wine Photographer of the Year at the World Food Photography Awards for her image Pinot Noir at Midnight. Connect: Website: https://www.craftandcluster.com/about/ Instagram: https://www.instagram.com/craftandcluster/ Linkedin: https://www.linkedin.com/in/heatherdaenitz/ More about the host: With a career of nearly two decades in the wine industry, Barbara Fitzgerald specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/ LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/ Website: https://www.aprilacreative.com/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast LinkedIn: https://www.linkedin.com/company/italianwinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp Youtube: https://www.youtube.com/@mammajumboshrimp If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!
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    36 mins
  • Ep. 2729 Piemonte, Fine Wine and the US Market with Laura DePasquale MS | Grandi Langhe e il Piemonte del Vino 2026

    Ep. 2729 Piemonte, Fine Wine and the US Market with Laura DePasquale MS | Grandi Langhe e il Piemonte del Vino 2026
    Jul 5 2026
    Welcome to episode 2729 of the Italian Wine Podcast recorded live at Grandi Langhe e il Piemonte del Vino 2026. As an official media partner, Italian Wine Podcast brings you firsthand insights from Grandi Langhe e il Piemonte del Vino 2026, Piedmont's premier wine event that took place on January 26-27, in Turin. Join top producers, buyers, and experts to explore emerging styles, winemaking innovations, and market trends shaping the region's future. From Barolo and Barbaresco to hidden gems, this series offers in-depth interviews and behind-the-scenes insights, revealing Piedmont's impact on the global wine scene. Today, Stevie Kim’s guest is Laura DePasquale MS, Master Sommelier and one of the leading voices in fine wine distribution in the United States. Laura shares her perspective on Grandi Langhe e il Piemonte del Vino 2026, describing the event as a unique opportunity to taste some of the best wines being produced in Piedmont, meet producers directly, and explore the many identities of the region, from Barolo and Barbaresco to Barbera, Dolcetto, Pelaverga, Freisa and Ruchè. In this conversation, Laura also discusses her work with Domaine & Estates, the fine and artisanal wine division she helped build within Southern Glazer’s Wine & Spirits. She explains how a large distributor can support small-production wines through logistics, education and market access, and why Italy remains such an important country for discovery in the US wine market. Laura and Stevie also talk about the current challenges facing wine distribution in the United States, from market uncertainty to tariffs, and what Piedmont producers should keep in mind when approaching American buyers today. About the Grandi Langhe: Grandi Langhe e il Piemonte del Vino is one of Italy’s most prestigious wine events, dedicated to showcasing the excellence of Piedmont. Organized with the support of the region’s leading wine consortia, it brings together hundreds of producers representing top denominations such as Barolo, Barbaresco, Roero, Gavi, Asti, and Alta Langa. The event is designed as a key meeting point for international trade, offering tastings, professional networking, and a powerful snapshot of Piedmont’s role in the global wine market. Discover more: https://www.grandilanghe.com/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast LinkedIn: https://www.linkedin.com/company/italianwinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp Youtube: https://www.youtube.com/@mammajumboshrimp If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!
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    12 mins
  • Ep. 2728 Ep. 4: Bordeaux Right Bank | Study Smart for your WSET Level 3

    Ep. 2728 Ep. 4: Bordeaux Right Bank | Study Smart for your WSET Level 3
    Jul 4 2026
    Welcome to Episode 2728 of the Italian Wine Podcast and Episode 4 of Study Smart with Gill Gordon Smith. Ep. 4: Bordeaux Right Bank Study Smart for your WSET Level 3 is a new series of audio learning resources specifically created for wine students. This new series consists of 30 episodes, each focusing on a particular wine region, with the objective of equipping listeners with the knowledge and expertise they need to prepare for industry-standard courses such as WSET. With exam strategies and techniques also included, the "Study Smart" series is designed to help wine students achieve their learning objectives in an accessible and engaging way. This new series has been designed in partnership with the Italian Wine Academy, a Verona-based, internationally recognized wine school founded in 2017 that provides WSET (Wine & Spirit Education Trust) certification courses and specialized training. The series is delivered by the acclaimed wine educator Gill Gordon Smith. Gill is a VIA certified Italian Wine Expert, an artisan wine producer, retailer, writer, judge and educator based between Australia's McLaren Vale Region and Verona and Tuscany in Italy. Look out for new episodes every week wherever you get your podcasts! _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast LinkedIn: https://www.linkedin.com/company/italianwinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp Youtube: https://www.youtube.com/@mammajumboshrimp If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!
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    10 mins
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