It's All Made Up. You Decide. with Jeff McCallum cover art

It's All Made Up. You Decide. with Jeff McCallum

It's All Made Up. You Decide. with Jeff McCallum

Written by: Jeff McCallum
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About this listen

A podcast for founders, people building a business, and anyone reinventing their life during the hustle and after. Jeff McCallum — serial entrepreneur, three exits, three books — sits down with builders, founders, operators, and rebels who've discovered the rules everyone plays by are completely made up. Conversations about business, identity, fitness, and what comes after you've made it. Real talk, no BS. Just what actually works.

2026 Jeff McCallum
Economics Exercise & Fitness Fitness, Diet & Nutrition Hygiene & Healthy Living Leadership Management & Leadership
Episodes
  • Rewrite Your Script
    Apr 20 2026

    The conversation delves into the themes of rewriting life's script, exploring life and mindset, questioning life's meaning, embracing individuality, deconstructing programming, discovering inner truth, creating reality, balancing judgment and acceptance, achieving neutrality and balance, balancing passion and work, questioning institutions, open-minded exploration, teaching and hypnosis, journey into hypnosis, exploring spiritual realms, questioning the physical world, finding happiness and joy, living in the moment, and embracing infinite possibilities. The conversation delves into the movement of energy within the body, the impact of self-belief, the importance of finding one's unique audience, and the power of self-reflection and personal contribution. It also explores the significance of mental health, the influence of thought and self-talk, and the impact of television programming on mindset. Additionally, it emphasizes the power of intention, visualization, and the journey of personal empowerment and growth.

    Takeaways

    • Questioning societal norms
    • Embracing individuality and self-discovery Understanding the movement of energy within the body and its impact on behavior and emotions.
    • The importance of self-belief, finding one's unique audience, and the power of self-reflection and personal contribution.

    Chapters

    • 00:00 Rewriting the Script
    • 05:39 Embracing Individuality
    • 11:51 Achieving Neutrality and Balance
    • 17:11 Journey into Hypnosis
    • 22:33 Finding Happiness and Joy
    • 29:04 Taking Action and Overcoming Procrastination
    • 35:06 Shifting Perspectives and Appreciation
    • 40:46 The Impact of Television Programming and Self-Reflection
    • 46:03 Empowerment and Personal Growth
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    50 mins
  • Why I'm Here: 40 Years, Three Exits, and What Comes Next
    Apr 16 2026

    Jeff sits down solo to explain why he's starting this podcast now — and why he believes mentoring beyond your circle matters. A reflection on what 40 years of building, selling, and reinventing has actually taught him. This is where it all begins. Because it's all made up. You decide.


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    23 mins
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