On-Site Podcast episode 50 features Jacob, a renovation contractor from Rochester, Minnesota and owner of Inner Magic Kitchen and Bath, discussing his construction-family background, his faith journey that began around age 11 amid family addiction and abuse, and how it helped him build resilience. Jacob and his wife are expecting their first child, a baby girl, due at the end of July. He shares current work focused on bathroom remodels, plans to grow carefully before taking on larger projects, and how implementing JobTread and shifting to a sub model has helped, with subs and even an 82-year-old client adapting easily. Jacob describes a discouraging one-star review from a tenant that he later removed through Renew Local, and a first LLC project where he overreached on custom cabinetry but maintained the client relationship. The host promotes Jacob’s Instagram and the Elite Builder Society membership.

Chapters

• 00:00 Welcome to On Site
• 00:14 Meet Jacob Inner Magic
• 00:45 Construction Family Roots
• 02:30 Faith and Recovery Talk
• 05:22 Jacob Faith Journey
• 07:53 Baby Girl Reveal
• 11:06 Branding Purple Cow
• 11:52 Inner Magic Overview
• 12:31 Current Bathroom Projects
• 16:00 Handling Bad Reviews
• 19:21 Early Mistakes Lessons
• 24:32 Future Plans JobTread
• 29:45 Coaching Second Wind
• 32:40 Wrap Up and Outro

Connect with Jacob Urrea:
Website - https://www.callinnermagic.com/
Instagram - https://www.instagram.com/innermagickitchenandbath

Connect with Brandon Fuchs
Instagram: www.instagram.com/the_contractorcoach

Join the Elite Builder Society
Website: https://ebsworks.com/