In our January Sharp Marketing Mastermind meeting, we focused on how law firms can improve performance and accountability across Google Ads and Local Service Ads. We were joined by Thomas Glasgow of 1122 Marketing, who shared deep insights into how Local Service Ads actually work and what Google prioritizes today. Together, we covered where firms commonly lose money and how better intake handling and tracking directly impact results.

In this meeting, we discussed:

* How Local Service Ads differ from traditional Google Ads and why call handling matters so much.

* Best practices for intake teams, including keeping LSA calls neutral and using lead feedback correctly.

* The importance of consistent Google review activity for LSA performance.

* How to audit Google Ads accounts, including search terms, negative keywords, and ad strength.

* What conversion goals should be tracked, and why phone calls should carry more weight than form fills.

* How to spot data issues between Google Ads, LSAs, and your CRM or lead tracking system.

* Common pitfalls with vendors, automation, and AI tools, and what to approach with caution.

A big thanks to everyone for attending and participating!

Here’s Thomas’s information for anyone who’d me interested in contacting him: Email: thomas@1122management.comWebsite: www.1122marketing.com

Schedule a meeting here

Below are the resources for our Sharp Marketing Mastermind members: