The marketing world is full of platitudes. New marketers that don't know any better eat them up. The reason platitudes are so insidious is that they seem logical.

For example, "people only buy from people they know, like, and trust." Sounds true, right? But if you really stop and think about the things you buy, you'll see that it's not that simple.

Phony goo-roos know how effective this stuff is, and they use it to line their pockets with cash from those that don't know any better.

In this episode, I slaughter these marketing sacred cows and show you how to see through the lies of people who just want to sell you something.

Here Are The Show Highlights:

• The surprising reason it doesn't matter if people know, like, and trust you (you can still make all the sales you need) (4:56)
• What you can learn from an authoritarian leader about success and likability (8:52)
• Why "the fortune is in the list" is a damn lie (9:46)
• The Ryan Deiss lesson on why you can't trust "stats" shared by goo-roos (11:10)
• How to dramatically slash your conversion rate but still boost your revenue (12:28)
• Why Amazon doesn't give anything away for free (you even pay for "free" shipping) (14:52)
• How Apple completely blows up traditional definitions of value… and still wins (18:37)

If you're an online marketer tired of struggling, go to JaysMastermind.com and get your copy of The Billion Dollar Framework today.

Internet marketers fail every day due to a lack of structure. Unclear goals and endless hours spent learning instead of doing are poison to businesses.

So how do you break out of this vicious cycle? You need a framework for accomplishing the tasks that will get you the results you're looking for.

In this episode, I discuss how the S.M.A.R.T. goals framework will take you from being a dreamer to a doer, and build the successful, sustainable business you want.

Here Are The Show Highlights:

• The non-woo woo way to manifest your dreams into reality (5:10)
• How to break out of the endless learning loop and use your knowledge (7:43)
• The topline KPI that eliminates all unnecessary tasks in your business (10:38)
• Why a goal of "making more money" will keep you broke forever (12:14)
• The counterintuitive reason focusing on negative outcomes leads to success (18:38)

If you're an online marketer tired of struggling, go to JaysMastermind.com and get your copy of The Billion Dollar Framework today.

Most business owners have developed impressive technical skills and knowledge of their craft. But they make a huge mistake when they assume that clients pay for these skills.

Have you ever lost a sale to a competitor that was nowhere near as skilled as you? While skills are important to doing the work, your prospects don't care about them.

Your clients care about the results you get for them.

In this episode, I discuss why simplicity is the key to success and how to grow your business while doing less work than ever before.

Here Are The Show Highlights:

• The most important decision you can make as the CEO to propel your company to the next stage of growth (2:06)
• The counterintuitive reason simplicity leads to massive success (9:19)
• Why bragging about how many leads you get will bankrupt you (10:23)
• The shocking truth price objections reveal about your offer (and why selling harder won't work) (11:27)
• The only 2 things you need to show a business owner to skyrocket your closing rate(18:50)
• How your children can help you make more sales than you ever dreamed possible (20:20)
• Why firing yourself is the quickest way to grow your business (26:15)

If you're an online marketer tired of struggling, go to JaysMastermind.com and get your copy of The Billion Dollar Framework today.