Jobs To Be Done
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About this listen
We tackle a key reading from a classic book to solve a perennial problem: how do we talk about what we do so we don't undersell our value?
Show notes:
- Competing Against Luck by Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan
- Managing Priorities by Harry Max
- MECE principle
- Positioning by Jack Trout and Al Ries
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