In this engaging episode of "Humor in the C Suite," host Kate Davis chats with John Preston about the intersection of humor and business strategy. John, an accomplished television professional turned entrepreneur and sales coach, shares his journey from the newsroom to founding JP Business Academy. He introspects on how humor plays a crucial role in making business concepts more approachable and education digestible for entrepreneurs. Dive in to uncover insights from John's successful initiatives like the JP Business Academy and "40 Flushes to Grow Your Business."

Key Takeaways:

• Humor in business education serves as a powerful tool to disarm, engage, and make complex ideas accessible.
• Many small businesses fail due to a lack of business knowledge rather than poor products.
• Practical anecdotes, relatable storytelling, and humor help entrepreneurs reflect on their own business decisions and practices.
• It's essential for salespeople to practice and refine their sales techniques to maintain high energy and connect authentically with clients.

Additional Links & Resources:

• Interested in being a guest on Humor in the C-Suite? Reach out to book a call with Kate!
• Learn more about me and my work at katedavis.ca

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Hosted by Kate Davis
Edited by Chris @ Wider View Studios