In this raw, unfiltered interview, Jasan and Matt dive deep into the struggles, mistakes, growth, and unspoken pain behind Coffee Junkiez and Pizza Junkiez. From the fight with red tape to build a business, to the emotional loss that started it all, this is the episode that ties everything together.

• 00:00:00 Intro – Seeing the Sign Go Up

• 00:01:30 The Interview Jasan Avoided

• 00:03:58 How Matt Joined the Team

• 00:05:00 Red Tape and 18-Month Battle with the City

• 00:10:20 "All I Wanted Was to Sell Coffee and Pizza"

• 00:12:14 Driving to Kokomo Just to Try the Food

• 00:14:28 Embracing Technology Late – A Hard Lesson

• 00:16:18 The Pizza Expo and Learning the Industry

• 00:20:08 POS Nightmare: Private Equity and Broken Promises

• 00:23:02 Matt Builds the First Website

• 00:26:06 What I Should Have Said No To: Growth

• 00:29:09 Great Locations, No Systems

• 00:31:16 Systems in My Head – The Big Mistake

• 00:35:05 Evolution of Training Videos

• 00:39:10 Emotional Control and Leadership

• 00:43:42 Redefining "Safe Space" for Hustlers

• 00:48:03 Connor's Story – The Real Why Behind It All

• 00:57:19 A Second-Chance Employee Who Made It

• 01:01:14 "Own Your Sh*t" – No Victim Mentality Allowed

• 01:09:14 The Pain That Sparked the Business

• 01:11:22 I'm Not for Everyone – And I'm Okay With That

• 01:12:21 When Ex-Employees Come Back Wiser

• 01:13:32 Today's Culture vs. True Work Ethic

• 01:14:17 The Wild Hires We Had to Let Go

• 01:16:09 There Can Only Be One Way

• 01:59:08 The need for franchisees and setting up CRM systems​

• 02:02:35 The philosophy of franchising and supporting franchisees​

• 02:13:10 What makes this franchise different​

• 03:17:25 The final reflections about launching franchising as part of Chapter Three​

The Cost of Doing Business the Right Way - Documenting the Journey Season #2 Ep#17- Trish
In this unfiltered, deeply personal episode, Trish and Jasan dive into what it really takes to build a business rooted in reputation, accountability, and character. From bold decisions and personal sacrifices to funny stories and real talk about relationships, this conversation hits hard.

🔥 Whether you're an entrepreneur, team leader, or just someone trying to find your place in the world, this episode will leave you thinking. Hard.

Timestamps & Hot Key Moments:

00:00 - Intro: Scaling the Business with Purpose 01:08 - "I don't need income, I need infrastructure."
03:11 - Building a business that doesn't fail other small businesses
05:24 - On refusing to sell products you don't believe in
08:35 - Why being a one-stop shop can kill your brand
10:00 - The power of specialized businesses under one roof
12:57 - Smart distribution: cutting out the middlemen
15:40 - Garage space debates & car dolly jokes
18:02 - Classic car appreciation meets business logic
20:10 - The $6M banana art rant
23:12 - "Flavor wow" only – what makes Coffee Junkiez special
26:55 - Loyalty through accountability: how mistakes are handled
30:20 - Trish on what sets Scared Rabbit and Vickers apart
34:42 - Training a team to own their screw-ups
37:50 - Why reputation is worth more than short-term profits
41:22 - The difference between a hire and a ride-or-die team member
45:30 - Jasan opens up about grief, business, and destiny
50:04 - Reflecting on paths not taken
53:30 - The search for a partner who accepts "too much"
56:44 - Funny behind-the-scenes manager battle talk
01:00:00 - Hands, feet, noses — Jasan's quirks in attraction
01:04:10 - On natural beauty and feminine energy
01:07:00 - Dating reflections: three times he felt "the spark"
01:10:42 - "I'm not chasing. I'm building."
01:13:30 - Crazy recognizes crazy – and that's not a bad thing
01:16:28 - Boring businesses win; boring relationships don't
01:19:20 - The bold bus purchase story 😂
01:21:15 - Creating "first-time" moments for your team
01:23:40 - Private jet vs prop plane: two different life lessons
01:26:13 - Wrapping up the ride: full circle reflections on team, love & legacy

🔔 Don't forget to like, subscribe, and drop a comment if this episode made you think twice about how you lead, love, or live.

#Leadership #Entrepreneurship #BusinessJourney #TrishEpisode #CoffeeJunkiez #ScaredRabbit #RealTalk #SmallBusiness

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"Burnout is a luxury I never had."
In this raw, honest episode of The Julius Filez, we go deep into the personal sacrifices behind building Coffee Junkiez and Pizza Junkiez. Jasan opens up about the real price of entrepreneurship — from mental health and regret to leadership and loyalty.

Whether you're a business owner, a dreamer, or someone in the middle of your own storm, this episode will either ground you… or wake you up. No fluff. No filters. Just truth.

👀 Key Moments with timestamps:

00:00:00 — "Burnout is a crock of sh*t"
00:00:49 — On cutting people out: protecting your energy and peace
00:01:14 — What it really means to create a 'safe space' in leadership
00:06:02 — Why buying Vickers nearly broke everything
00:08:13 — Why franchising had to wait: hard truths and distractions
00:09:44 — "There's worse than rock bottom" — regret, sacrifice, and reflection
00:14:05 — 99% failure rate: the brutal odds of entrepreneurship
00:20:19 — Mental + physical health before money. Always.
00:22:23 — "If I can't walk and breathe, what's the point of being alive?"
00:23:28 — Losing his son changed everything
00:25:32 — Where gratitude lives in business
00:29:01 — The truth about 'quitting' and redefining resilience
00:36:09 — Why not even his son gets a leadership role until he earns it
00:43:35 — Why he stepped away from the podcast: 'freedom from structure'
00:52:08 — Most people don't want truth — they want lies that feel good
00:56:01 — How franchising will fuel Scared Rabbit & Vickers' future
01:06:54 — "Borders shouldn't matter. Value should."
01:08:06 — "It's not a divide, it's an opportunity for experience."
01:09:27 — "All I do is take one step forward. Every single day."

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