“Consider those who, not because they are inconsistent, but because they lack effort, are too restless to live as they truly want—only as they first started.” - Seneca

Seneca reminds us that success isn’t about chasing every new opportunity, it’s about committing to a meaningful path. In sales, the same applies.

Too often, we fall into shiny penny syndrome, jumping from one strategy to the next, hoping for quick wins.

But real success comes from discipline: consistent outreach, follow-ups, and relationship-building over time.

Like poker, sales requires knowing when to hold and when to fold.

Stay persistent with high-potential deals, but don’t be afraid to walk away from the wrong ones. The key? Strategic wisdom, not impatience.

Actionable tips:

• Before following up on a lead, ask yourself, ‘Is this deal still moving forward, or am I chasing it out of habit?’ If it’s stalling, adjust your approach or reallocate your energy.
• Create a clear qualification process and define what a strong opportunity looks like so you can focus on the right deals instead of spreading yourself too thin.
• Reflect on your pipeline regularly. Are you holding onto deals that are unlikely to convert? Learn to let go and focus on the prospects that truly matter.

Remember you will die.

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