Emma Vaughan, Managing Director of Omni Protect, brings warmth and candour to this episode of Just Covered. She talks to Wayne and Georgia about her journey through financial services, and the pivotal moment very early in her career that’s kept her steadfastly committed to protection – particularly income protection.

Emma explains her role running the protection division Omni Protect, where she helps advisers with every kind of protection need. She talks about why education is still essential where many advisers still avoid the protection conversation. Plus she shares her insights on adviser mindsets and skillsets, protection opportunities and building client trust.

Wayne, Georgia and Emma also discuss:

• The importance of sales quality and Emma’s top tips on how to ensure firms keep on top of it.
• Examples of how AI can drive efficiencies for advisers, and the ways in which Omni is trialling its use – without losing the human touch.
• The post-budget protection opportunities for advisers including tailored support for more effective protection sales.

This conversation is a great reminder of how protection should underpin everything an adviser does. And Emma’s personal stories shared during this episode underscore her drive for its wider adoption.

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In this special International Women's Day episode of Just Covered, hosts Wayne and Georgia sit down with two inspirational senior leaders from L&G – Victoria Jefferies, Market Development Director, and Jo Coan, Strategic Partnerships Director.

Vikki and Jo share their career journeys into financial services, from Vikki's early days in insurance sales, to Jo's "wild card" job application that led her to implementing over £1 billion in assets within her first year.

They open up about the challenges they've faced as women in the workplace, including pregnancy discrimination, the pressure to return from maternity leave early and being the only woman in the room. The conversation tackles the harsh reality of financial services' 27% pay gap and explores why vulnerability has become their superpower, rather than a weakness.

The discussion also explores the crucial role mentorship and male allyship can play in amplifying women’s roles in the workplace. Vikki and Jo share practical advice for young women entering the industry, and their optimistic vision for a more diverse, authentic future in financial services.

This episode also covers:

• The importance of how diversity in financial services can bring new experiences, relatability and authenticity to the “people business”.
• Why "saying yes and worrying later" and "running your own race" are essential mindsets for career growth.
• Actionable ways men can support women in the workplace, from backing up their ideas in meetings to calling out poor behaviour and unconscious bias.

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In this episode of Just Covered, we meet Georgia Perkins, Marketing Development Manager here at L&G and our new co-host!

Last year Georgia took the gong for Woman of the Year – Intermediary Support at the 2025 COVER Women in Protection and Health Awards, so we’re in great company. She talks to Wayne about getting started in her financial services career in protection before moving into underwriting and finally, sales. With her formal education being in Literature, she talks about how this passion for storytelling underpins her work with financial advisers.

Wayne and Georgia’s inaugural chat explores Georgia’s role in growing the market and looking for innovative ways to help advisers get the best outcomes for their clients. They discuss the two key themes for the Marketing Development Team in 2026 – legacy and income – and how her team is planning to upskill and equip advisers to meet upcoming market changes through these lenses.

This episode also covers:

• The importance of building trust and relationships to encourage clients to share their life story.
• The work L&G is doing to give advisers the confidence to walk clients through a holistic financial plan across disciplines.
• The actionable content advisers can look forward to this year in the brand new on-demand Adviser Academy.

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