An incredibly valuable and relevant episode.

Today's guest is an expert in music tech, music business, so much so that one of the most recognisable brands in music - Billboard - has her as one of their main correspondent and host of their music industry podcast.

We first found Kristin Robinson's work last year when she broke down some of the techniques behind Charli XCX's 'Brat' on Jules Terpak's pod and ever since have found her takes on industry bits incredibly insightful and valuable.

So we're vvv hyped to have her share her top tips and thoughts to help artists at the start on this episode.

Regardless of your personal stance on AI etc - this is a useful show to help you be across and aware of where the industry could likely be heading. x

KRISTIN INSTA - https://www.instagram.com/wordsbykristin/

BILLBOARD ON THE RECORD - https://www.instagram.com/billboardontherecord/

OUR INSTA - ⁠⁠⁠⁠https://www.instagram.com/helpingmusicianspod/⁠⁠⁠⁠

Episode Features:

- Why AI isn’t something emerging artists need to panic about, but oversupply absolutely is.

- The real challenge of 2025+: not talent, but cutting through fragmentation and noise.

- Kristin’s honest take on tools like Suno and why most artists don’t need to touch them yet.

- How AI can help musicians by automating the boring, soul-draining parts of the job.

- The rise of “fan pages” that are secretly run by artist teams and why they work.

- How to recycle content without killing your main profile or annoying your audience.

- Why mixing and mastering AI can be useful when cash or connections are limited.

- The philosophical question: if a song changes your life, does it matter who (or what) made it?

- Why Gen Alpha may not care about AI music in the way older listeners do.

- A real example of an AI song going viral without people realising it wasn’t human-made.

- Why the future of music is increasingly grey, not “AI vs human”.

- How AI-assisted songs are already quietly part of mainstream releases.

- Why live music is becoming more valuable in the age of AI, not less.

- Why studying artists two steps ahead of you is more useful than copying superstars.

- The endurance-race mindset every aspiring musician needs to survive long-term.

- Why you don’t want your first song to be the one that goes viral.

- The myth of the “lazy successful artist” and why work ethic always catches up eventually.

- Kristin’s advice on reaching out to journalists: respectful emails cost nothing and matter.

- Why guilt-based promotion pushes fans away instead of building careers.

- What promotional strategies are working right now for emerging artists.

New episodes every Monday x