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Kathe Lemon: How to Choose the Right Medium to Create Real Connection
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Kathe Lemon: How to Choose the Right Medium to Create Real Connection
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In this episode, my guest is Kathe Lemon, president and co-owner of RedPoint Media, the company behind Avenue Magazine, The Scene, and a range of print, digital, and event-based platforms focused on connecting people to their city and each other.
We discuss how media is evolving from traditional publishing into a platform for connection, and why the real challenge is not choosing technology, but choosing the right medium for the outcome you want. Kathe shares how her team thinks about communication across print, digital, and in-person experiences, how they build connection intentionally, and why not every problem should be solved with new technology. The conversation also explores growing uncertainty around AI, questions of trust and authorship, and why leadership still comes down to people, not tools.
Learn more about Kathe and RedPoint Media: https://www.redpointmedia.ca/
Thank you to our sponsors:
EO Calgary: https://member.eonetwork.org/calgary
2C Media: https://www.2cmedia.ca/