➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

She left a stable job when her kids were little with no master plan. Just passion, a good reputation, and a phone call to her husband. 13 years later, Katie Lance has helped thousands of real estate agents crack the code on social media — and just crossed $1 million in course sales on Kajabi. She breaks down the Focus 5 system she's been teaching for years that takes five minutes a day and actually moves the needle, why most agents are overthinking their content strategy, how to use AI without destroying the trust you've spent years building, and why "done is better than perfect" isn't just a cliché — it's the whole strategy.

➡️ Timestamps

0:00 Why real estate is still a relationship business — no matter what changes
2:10 The Focus 5 system: 5 minutes, 5 posts, meaningful comments
5:30 Why you have to create a lot of bad video before the good stuff comes
11:20 How to figure out which platform your clients are actually on
17:15 Katie's hot take on AI avatars and why trust is at an all-time low
33:00 Leaving Inman, betting on herself, and diving in before she was ready
41:20 Katie's X factor: making overwhelmed agents feel like they can actually do it

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