n this explosive and honest conversation, host Kaushik sits down with PR expert and creative agency founder Aishwarya Iyer to unpack the real world of PR, Personal Branding, and Crisis Management.At one point, she says:“If I was their PR, I would run away.”What situation was that?What makes a PR case that dangerous?And what really happens behind the scenes in Public Relations?This episode dives deep into:✔️ Public Relations strategy✔️ Personal Branding secrets✔️ Crisis Management in media✔️ Film industry PR✔️ Celebrity reputation management✔️ Political PR narratives✔️ Founder branding & content creators✔️ Ethics in Public Relations00:00 – Introduction02:42 – Celebrity Analysis09:24 - Introverts vs. Extroverts20:25 – The Face of the Brand23:36 – Case Studies.35:16 – Crisis Management: 1:04:41 – Early Life1:13:35 – Navigating the Industry1:19:35 – Gender Dynamics1:25:21 – The 7-Year-Old Marketer1:30:19 – Reputation Management"1:33:34 – Live Consulting1:47:22 – Closing MessageAishwarya shares powerful insights from working across:Corporate PRFilm industry marketingReputation managementCrisis communicationPersonal brand buildingIf you're interested in PR, Personal Branding, Marketing, Crisis Communication, or Reputation Management, this episode is a must-watch.Whether you’re:A content creatorA founder building a brandA marketing or PR studentAn entrepreneurOr someone curious about how media narratives are shapedThis conversation will change how you understand Public Relations and Personal Branding.NC Kaushik (Host) – instagram.com/kaushikncKaushik & Co. – instagram.com/kaushikandcoshowKathanika Media – instagram.com/kathanikamediaPresented by: Kathanika MediaVenue Partner: Columbus Coffee – The Cozy Eatery

In this episode of Kaushik & Co., we sit down with Hanuma Vihari for an honest and unfiltered conversation about Indian cricket, World Cup pressure and the reality of selection.Moving beyond headlines and social media debates, this episode explores what really happens inside domestic cricket, the emotional weight of captaincy and the brutal competition for places in Team India.We dive deep into the India World Cup squad discussions, the Sanju Samson vs Ishan Kishan debate, middle overs strategy, and what India must get right heading into the 2026 World Cup.This episode is not about gossip.Timestamps00:00 - Kaushik's intro00:40 - Intro02:29 - About Kaushik & Co show02:38 - Why did he play for Tripura instead of Andhra?06:42 - Are you continuing with Tripura for the next season?07:26 - Why don’t more players from Andhra & Telangana reach the highest level?09:59 - Recognition of Vihari11:08 - Chances of Andhra winning the Ranji Trophy12:11 - Challenges of playing domestic cricket13:48 - Ishan Kishan played an incredible innings16:34 - Why did Suryakumar Yadav get more chances than Sanju Samson?18:01 - Not everyone gets the same chances19:53 - If Ishan Kishan doesn’t perform, will the team go back to Sanju Samson?20:40 - Poor form doesn’t mean a player is bad23:07 - While playing for India, we’re also playing for our place26:00 - About bowlers26:15 - What goes through a player’s mind when selectors move on from them?27:58 - About Nitish Kumar Reddy30:24 - In professional sports, do we lose the joy of playing?32:24 - Why is India not performing up to mark at home in Test series?34:56 - Other countries are preparing better for spin37:00 - Have players reduced playing sweep shots?38:17 - Preparation for Test cricket is not happening properly40:18 - Why isn’t Hardik Pandya selected for Test cricket?41:32 - Are you confident about India’s World Cup squad?43:39 - Right handers vs left handers44:47 - Arshdeep vs Bumrah47:17 - Without swing, Arshdeep struggles?48:24 - About spinners48:57 - Ishan Kishan hasn’t been consistent as a wicket-keeper51:21 - Why is India placed in an easy group?52:14 - Pakistan56:06 - About Bangladesh58:02 - Do you feel the World Cup has been diluted?59:24 - Which teams give India the toughest competition?1:01:14 - Australia squad analysis1:02:27 - South Africa squad analysis1:03:50 - West Indies analysis1:05:17 - Afghanistan Squad analysis1:06:26 - England squad analysis1:07:12 - New Zealand squad analysis1:08:40 - According to you what are top 4 teams1:09:35 - Moving matches to afternoon sessions?1:10:46 - Playing in evening sessions is very tough1:12:02 - About Commentary1:14:40 - Cricket commentary — one pro and one con1:16:26 - How do you read the game?1:17:52 - Women Premier League1:22:48 - What's your biggest challenge right now1:24:12 - Advice for someone who wants to get into cricket1:25:40 - Advice for creating cricket content1:27:16 - Broadcasting roles apart from cricket1:29:04 - Quick fire1:30:22 - About football1:30:40 - Manchester United players1:31:04 - When did you get the football bug1:32:04 - EPL: Who is playing well?1:32:27 - Future of Man United1:32:53 - Who is your favorite players1:33:29 - Matheus Cunha1:33:45 - Do you feel Bryan Mbeumo1:35:04 - Kaushik first memory of world cup1:35:19 - Hanuma vihari first football world cup1:35:47 - Football position preference1:36:00 - Best defenders in football1:36:57 - Do you follow tennis1:38:25 - Recommendations of Hanuma Vihari1:39:42 - Do you watch a lot of movies1:40:07 - Did you watch House of the Dragon?1:40:42 - Acting in sports dramas?NC Kaushik (Host) – instagram.com/kaushikncKaushik & Co. – instagram.com/kaushikandcoshowKathanika Media – instagram.com/kathanikamediaPresented by: Kathanika MediaVenue Partner: Columbus Coffee – The Cozy Eatery

In this candid conversation, Nikhil Gunda opens up about his journey from modest beginnings to becoming a successful entrepreneur in India. Known for his expertise in entrepreneurship, startups, AI, and product design, he reflects on how early challenges, mentorship myths, and cultural expectations shaped his personal and professional growth. Hosted on Kaushik & Co, this episode goes beyond business metrics and buzzwords. Through the experiences and perspectives of Nikhil Gunda, the discussion explores entrepreneurship in India, the Gen Z mindset, startup journey strategies, content creation, and why building meaningful ventures often comes with uncertainty. From AI adoption to Make in India, from mentorship lessons to navigating success and personal happiness, this episode is a raw look at what startup success really means beyond money, fame, and recognition. 🔑 Key Discussion PointsNikhil Gunda’s journey to entrepreneurshipChallenges in Indian startupsMentorship myths and guidanceGen Z mindset & purpose-driven entrepreneurshipAI, product design & Make in India initiativesContent creation & branding strategiesBalancing business success & personal happiness💡 What You Will Learn from This EpisodeHow to successfully grow a business in IndiaHow to identify the right mentorship and guidanceUnderstanding Gen Z trends and purpose-driven workUsing AI & product design to scale startupsContent creation and distribution strategies for foundersBalancing work, wealth, and life for long-term success #NikhilGunda #EntrepreneurshipIndia #StartupJourney #GenZMindset #AIInIndia #MakeInIndia #ContentCreation #FounderTips