Andy Chadwick is the co-founder of Keyword Insights, an SEO SaaS platform, and an agency owner helping brands build topical authority.

He’s also an international speaker (MozCon, Search & Stuff) and one of the sharpest voices in the SEO industry today.

In this episode of Paid Search NYC, we explore:

📊 Topical authority: what it means and how Google’s May 2024 leak confirmed its importance

🧩 The evolution of Keyword Insights from keyword clustering tool to full content suite

🤖 How AI Overviews & LLMs are reshaping SEO strategies in 2025⚡ Why AI rewards consensus over originality — and what that means for content creators

🧠 Andy’s concept of “inception marketing”: getting your brand into ChatGPT’s memory

🔄 Why SEO fundamentals (links, content, UX) still matter more than hacks

If you’re an SEO professional, content strategist, or just curious about how AI is changing search, this deep dive with Andy will give you actionable insights and a glimpse into the future of digital marketing.

📌 Chapters:

0:00 Intro

1:20 Andy’s journey: agency, SaaS & Keyword Insights

6:00 How keyword clustering evolved into topical authority

10:00 Google’s May 2024 leak & why it matters

14:00 Where to draw the line on content tangents

18:00 Vector embeddings & semantic search explained

22:00 SEO fundamentals vs AI consensus

28:00 Personalization in LLMs & audience targeting

30:00 “Inception marketing” & the future of SEO tactics

32:00 Andy on TikTok & experimenting with new channels

🎙 Subscribe for more conversations with search industry leaders:/ @PaidSearchNYC

Follow on LinkedIn for more advice, how-to's, founder stories and more:

https://www.linkedin.com/company/paid-search-nyc/

#SEO #KeywordInsights #TopicalAuthority #GoogleAI #AIOverviews #AndyChadwick